Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London
JP Lennard
JP Lennard
JP Lennard
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
New Hall School
£21,470 - £28,680pa + excellent benefits
Chelmsford, Essex
The Prospect Trust
£21,943.00 - £24,184.00
Tomlinscote School, Frimley, Surrey, UK
Wiltshire Council
£11.02 - £11.70 per hour
Trowbridge, Wiltshire
star job
Everybody Sport and Recreation
£21,953 - 23,739pa
Alderley Park, Cheshire
Falkland Islands Government
£38,781 - £44,716 + 25% completion gratuity + relocation package
Stanley Leisure Centre, Falkland Islands

Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London

Private gym chain Ultimate Performance has launched a new club in Canary Wharf
Network will soon be 22 strong with additional Washington DC location opening next
Founder and CEO Nick Mitchell is gearing up to launch an UP franchising model
Clients buy blocks of time that provide PT training, science-based coaching and 150+ personal metrics analysis
Job opportunities
The Hurlingham Club
£19,081 + commission + benefits
location: The Hurlingham Club, London, United Kingdom
more jobs
Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients
– Founder and global CEO, Nick Mitchell
Credit: Ultimate Performance

Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

The club is the company’s 21st launch, just ahead of another new property opening in the heart of Washington DC.

Like every gym in the network, the Canary Wharf site provides every member with customised one-on-one personal training as well as additional wellbeing guidance, including nutrition programmes, 24/7 support on diet adherence, stress management and sleep strategies.

Customers buy blocks of time rather than monthly access to the premises.

“Canary Wharf is one of Europe’s leading centres for finance, business and tech – I used to work in the City, so understand the stresses and pain points of working there,” says UP founder and global CEO, Nick Mitchell. “We know time is money. Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients.”

Mitchell, a barrister turned city banker turned personal trainer – which he describes as his “life’s passion” – founded UP in London in 2009. Since then, his personal training enterprise has grown into a 300-strong network of personal trainers that work all from UP's network of private gyms over the world, including Los Angeles, London, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Amsterdam, Marbella and Mumbai.

Other UK locations include Liverpool, Leeds, Manchester and Cheshire.

While UP owns its entire estate of gyms, Mitchell revealed to HCM that the company is currently finalising plans to develop a franchising model. “We hope to be able to announce further details about opening up to franchisees imminently,” he said.

UP’s training programme matches one personal trainer to each client who will work almost exclusively with them throughout their training block.

“This includes 24/7 advice, outside their time working in the gym, on all aspects of their lifestyle,” said Mitchell. “All our clients, across the world, have access to all the holistic services UP offers. One example of that would be our tech team of 24 people. They see everything – every piece of data logged by a trainer relating to their client’s progress, weight, inflammation levels, hormone markers and so on – and that gives clients and trainers a level of accountability unmatched by anyone else.”

In terms of the standard of fitness tuition customers should expect, Mitchell says that only one applicant in every hundred makes the cut as a personal trainer and then a year’s training follows before they can become an official trainer on the gym floor.

“Our methods are built on science and proven, as we’ve helped more than 25,000 people achieve their fitness goals,” he said. “We build personalised, goal-focused programmes created with over 150+ data points – no-one else can match that. The eco-system at UP creates a culture and accountability that sets us apart from all other gyms.”

Sign up for FREE ezines, news alerts & magazines
Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

More News

1 - 15 of 43,736
10 Aug 2022
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions according to the new 2022 IHRSA Global Report. The recovery ... More
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
Les Mills
Les Mills
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More
01 Aug 2022
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness scene. The 45- or 60-minute sessions will run across four ... More
01 Aug 2022
A £22m refurbishment of Altrincham Leisure Centre has been given the go ahead by Trafford Council. Sport England has supported its development under the council’s ... More
Fitness On Demand
Fitness On Demand
01 Aug 2022
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK. Blurring the lines ... More
29 Jul 2022
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market. The move represents ... More
29 Jul 2022
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles – while for women, the figure is just 36 per ... More
1 - 15 of 43,736
JP Lennard
JP Lennard