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Vancouver adopts strategy to become leading host of major sports events
Vancouver, Canada has set its sights on becoming a leading destination for major sports events.
The city – which hosted the 2010 Winter Olympic Games and the FIFA Women’s World Cup earlier this year – has adopted a new strategy entitled Sport Hosting Vancouver Action Plan, which outlines a collaborative, cross-sector approach to securing major events.
The plan sets out key economic and social goals for hosting events and recommends that the city council contributes CA$1m to a Sport Tourism Development Fund (STDF), which will be used to launch bids for international competitions.
The city’s investment will leverage a combined contribution of CA$1.5M in cash contributions to the fund from the other partners. The partners represent a mixture of sports and tourism bodies and include Vancouver Hotel Destination Association, Tourism Vancouver, BC Pavilion Corporation and the University of British Columbia.
A spokesperson for the city council said: "The energy and enthusiasm in Vancouver before, during, and after globally significant sporting events, such as the FIFA Women’s World Cup, taking place in Vancouver is amazing.
"These events inspire Vancouver residents to become involved in sport, they stimulate economic activity, and they show the best of Vancouver to the world.
"To further grow the city’s major event activities will also advance the goals of our Vancouver Economic Action Strategy, the Healthy City Strategy and the Vancouver Sport Strategy."
As well as the Olympics and the FIFA World Cup, Vancouver has also hosted a World Rugby Sevens tournament, the Americas Masters Games and the Ironman Triathlon.
To download and read the full Sport Hosting Vancouver Action Plandocument, click here.
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