Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex
Heritage Great Britain
c£70,000pa + benefits + relocation support
Isle of Wight
Everyone Active
Competitive
Middlesbrough

MuseumNext 2016: Is virtual reality for chickens the best way to ignite interest in science?

Job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
location: Isle of Wight, United Kingdom
more jobs

In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as Virtual Reality for chickens – to start a debate within a museum setting.

Starting as a small part of Trinity College Dublin and now growing as a global network which will comprise eight galleries worldwide by 2020, Gorman has shaped the institution as its founding director and then CEO into an attraction that welcomes more than 400,000 people annually.

“The Trinity College decided to do a very bold experiment in 2007 – to create a space where unique ideas could be tested,” said Gorman. “It was a space that connected Trinity with the city.

“We talk about Science Gallery as a place where science and art collide. It was a real journey to get the scientists to get on board with this idea. Originally it was a space designed to teach the ‘ignorant public’ the truth of science. We had to go on a real journey with scientists to say that it was about opening up science and the future to conversation at the boundaries between science and art.”

Gorman then detailed several unique concepts that have been displayed at the Science Gallery, a project known as “Second Livestock” among the most unique.

“It’s virtual reality for chickens,” said Gorman explaining the project. “I think it’s a wonderful example of a project that provokes you and makes you think about what kind of future we want to live in. The idea is that battery chickens or battery hens could feel like free range chickens in VR. It’s great because it brings you into that space of conversation about what kind of world and what kind of industry do we want to have? It’s a conversation provocation.”

What Gorman said was at the heart of Science Gallery’s success, as exemplified by Second Livestock, is the institution’s three main principles when developing new concepts and exhibits.

Our core principals for everything we do at the Science Gallery are connection, participation and surprise,” he said.

“Every experience should offer a new opportunity for social connection. Participation is the idea that Science Gallery is the opportunity to get involved and to contribute, rather than just learn about what is going on in science and in art.

“Surprise – capturing people’s imagination – is the most difficult to sustain. Last week at the groundbreaking for Science Gallery London they decided ‘forget the pick axes and the shovels, let’s create a crystal made out of spit’. Everyone spat into a bucket and an artist will transform that into a crystal which will then become part of the foundation of the Science Gallery in London. That’s something rather unexpected I think you’ll agree and that’s what we mean by surprise.”

Gorman now moves on to a new role as professor at Ludwig Maximilian University in Munich and as founding director of the Bavarian Museum of Life Sciences and Natural History.

He remains involved with Science Gallery, becoming founding chair of the executive council of the Global Science Gallery Network, where he will work directly with the directors of each gallery in the emerging network.

Sign up for FREE ezines, news alerts & magazines
Related news

MuseumNext 2016: Use museums as a tool for social change, says National Museums Liverpool director

20 Apr 2016
David Fleming, director of National Museums Liverpool (NML), has said that modern museums need to ...

MuseumNext names Burning Man CEO Marian Goodell as keynote speaker

02 Feb 2016
Marian Goodell, CEO of Burning Man, will deliver the keynote speech at MuseumNext in Dublin ...

All-star lineup revealed for MuseumNext in Dublin

15 Jan 2016
MuseumNext has unveiled its lineup of speakers and events for its annual European conference, this ...
In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.
VAT,HAM,AAC,EVT,TEC
THUMB10002_276753.jpg

More News

1 - 15 of 69,691
14 Jul 2026
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin. The three-storey destination will feature ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for ... More
14 Jul 2026
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining ... More
13 Jul 2026
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. ... More
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for ... More
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness destination on behalf of Basingstoke and Deane Borough Council. This will ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been ... More
10 Jul 2026
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas. The resort is ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest ... More
09 Jul 2026
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027. The move ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market ... More
1 - 15 of 69,691