VisitBritain and SBA to investigate spa facilities

Tourism marketing body, VisitBritain, has teamed up with the Spa Business Association (SBA) to develop a national survey examining issues surrounding British spas and the quality of services offered.

The marketing body and the SBA eventually intend to use the survey to establish a National Quality Standard for the spa industry.

According to VisitBritain, there is little accurate data about spa customers and their loyalty, or revenue streams in spa businesses while there are no nationally agreed requirements on the quality of services offered by spas.

VisitBritain’s Development Quality Manager, Alison Barham, said: “With the lack of comprehensive information on the UK spa industry or any nationally-agreed quality standards, we are delighted to be working with the SBA to support this survey.

“For the spa industry to continue to grow at the levels it has for the last ten years, it is vital that comprehensive information becomes available.”

Joint chair of the Spa Business Association, Suki Kalirai, said: “We see this as a vitally important piece of research and would encourage every spa operator in the UK and Ireland to contribute to the compilation of what promises to be a most valuable tool for us and our members.” Details: www.visitbritain.com