see all jobs
VisitBritain launches Britain For Less in Europe
VisitBritain has launched the £1.8m European phase of its Britain For Less campaign.
Launching this week and running until the end of June, it is VisitBritain’s largest European campaign for several years, spanning 18 countries.
The national tourism agency has teamed with easyJet to offer low-cost flights from Austria, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, the Netherlands, Poland, Spain and Switzerland, and with British Airways to offer low-cost flights in Belgium, Norway, Russia and Sweden.
VisitBritain’s regional director for Europe, Laurence Bresh, said: “The global economic climate means that people are watching their wallets before deciding how they spend their money. While Britain remains among the world’s leading destinations, we want to make sure that visitors are aware of the surprising experiences they have yet to enjoy and the great exchange rates they can get if they travel right now.
“The Britain For Less campaign helps them make their money go even further with great deals on getting here and getting around, as well as places to stay and go, to eat out and shop.”
A dedicated website, www.britainforless.com, has been launched, highlighting key destinations and providing tips of value-for-money attractions and experiences.
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers