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Visitor attractions resist downturn
New figures released by the Association of Leading Visitor Attractions (ALVA) have revealed that many of Britain's top attractions have seen an increase in visitor numbers in 2008 despite the economic downturn.
Statistics revealed an overall upward trend in the number of people visiting museums, heritage sites and leisure parks across the country, with Liverpool's status as European Capital of Culture having a significant impact upon the city's attraction. According to ALVA's figures, visitor numbers to Merseyside Maritime Museum and Tate Liverpool increased by nearly 70 per last year, compared with 2007 levels.
In London, the British Museum attracted more than 5.9 million visitors – an increase of nearly 10 per cent on 2007, while the National Maritime Museum, the National Portrait Gallery and Westminster Abbey all witnessed substantial growth. More than 60 per cent of ALVA's members said that they are expecting to either maintain or increase visitor numbers in 2009, as more UK tourists look to remain at home as a result of the downturn.
Robin Broke, ALVA director, said: "In the current financial climate, a healthy tourism industry is more vital than ever. This year British holidaymakers have the opportunity to rediscover the treasures on their doorsteps, enjoy terrific value, benefit from a strong exhibitions programme and at the same time support the local economy. "We are starting to hear promising predictions about the weather too, so let’s hope that the government will see fit to support this industry with appropriate levels of investment."
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