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Vivafit's charity drive
Portuguese fitness chain Vivafit has gathered more than 26 tonnes of food to help adolescent mothers and their babies.
The company organised a national campaign to support the social work of the country's non-governmental organisation Ajuda de Mãe (See Health Club Management, July 2009, p.30).
The campaign - 'Cuide de si, cuidando dos outros' (Take care of yourself by taking care of others) - asked members, staff and local partners to donate non-perishable food.
Engaging the entire network of 96 gyms, and more than 40,000 members of the female-only clubs, contributions included more than 60,000 items of rice, pasta, baby food, cookies, breakfast cereals and UHT milk.
These will be distributed to the various shelter houses and other social institutions run by Ajuda de Mãe and marks the largest ever food donation in the 18-year existence of the organisation.
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