Voya’s three new serums respond to customers' skincare needs, says Mark Walton

Voya has unveiled three new organic facial serums; Hyaluronate anti-pollution serum; Bio-retinol concentrate serum; and Vitamin C anti-oxidant serum.

Each of the Irish marine skincare and spa brand's new serums addresses a specific skincare concern and can be used on its own or combined with Voya moisturisers as part of a tailored skincare regime.

The Hyaluronate Serum contains seaweed extract and sodium hyaluronate plus Ice Awake – an active ingredient found below Swiss Alps glaciers – to hydrate and energise the skin.

The oil-based Bio-retinol Serum contains revinage – a plant-based alternative to retinoids, plus himanthalia elongata seaweed extract, grapefruit and apricot oil to help improve the skin’s elasticity.

Meanwhile, the Vitamin C Serum contains superfruit and seaweed antioxidant complex, combined with Ascorbyl glucoside, which helps to brighten the skin and counteract sun damage.

“Voya is grounded in science, innovation and sustainability,” says Voya co-founder Mark Walton, “we’ve listened to our customers and believe these new formulas respond to their skincare needs.”