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Warner Village marketing team takes tourism award
The marketing team at Warner Village Theme Parks’ (WVTP) has won the Tourism Product Marketing award at the Queensland Tourism Awards for its Chinese consumer campaign.
Run throughout 2004-5, the China Consumer Marketing Campaigns included three national television productions created to raise awareness of WVTP’s resorts and Australia’s Gold Coast as a destination for Chinese tourists.
As part of the campaign, the marketing team recently hosted three of China’s most popular recording artists – Wang Jing, Jin Haixin and Lao Lang – when they visited Australia to film music videos at Paradise Country Aussie Farm, Sea World and Warner Bros. Movie World.
A holiday package including the parks is to be advertised inside the cover of each of the videos, along with a competition, when they are released.
The team was also shortlisted in the same award category for its Unlimited 3 Park Super Pass marketing Campaign.
Photograph: Tony Luxton, international marketing manager and Deborah Holland, international consumer marketing manager
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