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Welsh food tourism initiative launched
Welsh heritage minister Alun Ffred Jones and rural affairs minister Elin Jones have launched the Welsh Assembly Government's new Food Tourism Action Plan at a restaurant at Three Cliffs Bay near Swansea, South Wales.
It is hoped that the initiative will help benefit the Welsh economy by developing the links between food and tourism, bringing together the agriculture, tourism and food production sectors to offer a unique visitor experience. Elin Jones said: "Our Food Tourism Action Plan is all about improving perceptions of Wales as a destination where high quality and distinctive food is widely available in our cafés, restaurants, pubs, hotels and guesthouses.
"There is clearly a demand for gastronomic experiences and outlets which promote and market high-quality Welsh food and drink. The actions contained in the Plan are designed to help us meet this demand."
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