England Golf and Mytime Active join to increase diversity in golf
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
South Oxhey Leisure Centre, Watford
Sevenoaks School
Sevenoaks, Kent
Plymouth Marjon University
£27,116 - £33,309pa
Swim England
star job
Impulse Leisure
£29,417 - £36,317pa
Thurrock, Essex

England Golf and Mytime Active join to increase diversity in golf

Job opportunities
Harlow Leisurezone
location: Harlow, Essex, United Kingdom
Future Fit Training
location: Nationwide, United Kingdom
Carn Brea Leisure Centre
£35,000 - £45,000 pa
location: Carn Brea Leisure Centre, Cornwall, United Kingdom
more jobs

England golf and mytime active – one of the UK’s largest pay and play golf course operators – are working in partnership to attract more players from diverse backgrounds.

The two-year project began in July 2015, when a jointly-funded community development officer was recruited to support and lead the project within Birmingham. The project gives participants the opportunity to take part in a Get Active in Golf six week course, with follow-on opportunities made available upon completion.

Claire Hodgson, head of participation at england golf, said: “The focus of the community development officer role is to develop relationships with key partners and stakeholders in the local community and to identify and overcome barriers to participation to ensure golf is appealing and inclusive to all.”

According to a Sport England Active People Survey (Q2 2015/16), 46,100 people (aged 16+) from black and minority ethnic groups (6 per cent) are currently playing golf on a regular basis, compared to 36.7 per cent who are engaging across all sports.

“Golf is the fifth largest participation sport in England with 738,200 regular golfers,” said Hodgson. “This figure has steadily declined since 2005, however the number of both black and minority ethnic and white British adults playing sport is increasing, so understanding the wants and needs of current and potential golfers is essential.”

Mytime Active’s community development officer, Rebecca McWhinnie, cited time, cost and image as three of the most prevalent barriers to getting involved in golf and said these are being addressed through national campaigns such as Get Into Golf and Golf Express.

“Different promotional channels have been explored in this project including radio, which has allowed the opportunity to engage with a large number of local people through community radio stations targeted towards ethnic minority communities – for example, Afro-Caribbean and Muslim radio stations. On-air announcements were made during drive-time therefore reaching those with access to their own transport, which instantly removes a potential barrier.”

The project has been promoted to a number of local partners, including Unity FM and North Smethwick Resource Centre.

“Engagement with community groups has not only provided a potential customer base, but has also helped to explore what further golfing opportunities are needed after the initial Get Active in Golf course, to ensure a sustainable pathway,” said McWhinnie.

The project has so far been successful, with 102 participants taking part and courses still underway. A number of case studies have been completed in order to gain a greater understanding of participants’ motivations, barriers and perceptions to golf. The learning from the project will be made available to all golf clubs to support the drive to attract under-represented groups to golf.

Sign up for FREE ezines & magazines
England Golf and Mytime Active – one of the UK’s largest pay and play golf course operators – are working in partnership to attract more players from diverse backgrounds.

More News

1 - 15 of 43,558
14 Jan 2022
People living in London have been advised to avoid or reduce strenuous exercise today (Friday 14 January) – especially outdoors – due to exceptionally high ... More
14 Jan 2022
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via ... More
12 Jan 2022
The UK government should encourage – and make it easier – for doctors and other health and care professionals to refer people to fitness facilities ... More
12 Jan 2022
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New Year Honours List 2022. Sesnan founded the social enterprise in ... More
11 Jan 2022
4 Global – a partner in the Moving Communities initiative – has completed an initial public offering (IPO) on the London Stock Exchange's Alternative Investment Market, ... More
10 Jan 2022
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand at US$102m. The deal is ... More
FIBO Exhibition
FIBO Exhibition
10 Jan 2022
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major disruptor, according to his recent interview with Spa Business. “There ... More
06 Jan 2022
Physically active people are 50 per cent more likely to develop higher levels of antibodies after receiving a vaccine, when compared to those who are ... More
04 Jan 2022
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates five studios across London, UK, is the fourth brand to ... More
04 Jan 2022
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape the worldwide fitness industry during 2022. The annual ACSM’s Health ... More
04 Jan 2022
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance of taking care of their health and wellbeing. As a ... More
02 Jan 2022
Millie Kendall and Helena Grzesk, respectively CEO and COO of the British Beauty Council, have been recognised in Queen Elizabeth II's New Year Honours List ... More
Mark Anthony Personal Training Ltd
Mark Anthony Personal Training Ltd
23 Dec 2021
The number of positive COVID-19 cases among people who have visited health clubs across Europe continues to be at "extremely low levels". Data from the ... More
22 Dec 2021
HCM has confirmed that the UK government's £1bn support package for the hospitality and leisure industry, which allows businesses to claim a cash grant of ... More
22 Dec 2021
The Gym Group has opened five clubs in one day to reach 200 sites in the UK. Opening this week were gyms in Oxford (Headington ... More
Les Mills
Les Mills
1 - 15 of 43,558
Les Mills International
Les Mills International