Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
New Hall School
£25,000pa-£29,000pa (year-round role)
Chelmsford, Essex
Caterham School
from £32,000 + pension + benefits
Caterham, Surrey
star job
The Pickaquoy Centre
£34,544pa (pending pay award) + Local Govt pension + benefits
Orkney, Scotland
star job
Oxford City Council
£43,060 to £44,088pa + pension + benefits
Hybrid working - Oxford / work from home
City of London Corporation
£40,056 - £44,934pa + local govt pension + benefits
Epping Forest, Essex
myCareer profile
Peter Cliff

Creative Director


Tell us about your career

I always wanted to work in the attractions industry and got my first job at the age of 16 as a street performer at Alton Towers Resort, which was 15 miles from where I lived. It was a dream come true. I loved performing and at the age of 18 I secured a place at the Liverpool Institute for Performing Arts to study acting. As much as I loved it, I missed the attractions industry so when the opportunity came up to return to Alton Towers I took it.

For the next 11 years, I worked across various roles including entertainment experience manager, creative manager then finally global creative lead for live shows and entertainment. In 2016 I joined experience designer Holovis as creative director.

What was your first role in the industry – and your current one?

My first role in the industry was as a street performer at Alton Towers Resort when I was 16, entertaining the queue lines as a pirate and a whole host of other characters. My dream at that age was to create theatricality within the theme park context.

Skip forwards 15 years and I’m still doing that but through a very different guise as creative director at Holovis. Here my role involves working with an absolutely brilliant team of creatives, media producers, software developers and engineers and being at the forefront of cutting edge technology. Our mission is to create a new genre of entertainment that fuses emerging technologies, while keeping them invisible to the guest, with personalised experiences and the illusion of real magic, immersing them to a whole new level whilst creating lifelong memories with family and friends.

What are your goals?

I want to make a difference and change an industry. The term ‘immersive’ is overused so I’d like to redefine that category of entertainment, establish what it really is and use next- generation technologies to create it.

I share this passion with the team at Holovis and our collective goal as a company is to entertain, inspire and give the illusion of the guest being surrounded by real magic.

We are aiming to do this on two levels. Firstly, within the attractions themselves for dark rides, domes and immersive environments, and secondly through parkwide interactive gameplay activations. We want guests to be empowered to frictionlessly control their way through an adventure, creating a unique path and discovering something new every time.

What are your favourite and least favourite things about your job?

My favourite thing about the job is working with such a variety of different people, whether that be clients or the team here at Holovis, who are all at the absolute top of their game.

At Holovis, we work across the themed entertainment spectrum, from theme parks to FECs, visitor attractions, brand experiences and museums and across the globe, with offices in UK, US, China and the Ukraine. This means that no two days or briefs are ever the same.

My least favourite thing is the unavoidable time it takes to go from concept to fruition. The wait for something to officially launch can be agonising when you’re so excited to tell the world and see the reaction of guests.

Who has inspired you most?

There isn’t just one person who has inspired me, rather a whole host of people who inspire me every day. As a child, I’d say it was visiting the Orlando parks that inspired me to want to get into this industry and be the person who creates these experiences.

Then I realised that it is never one single person who can be attributed to the success of any of them, it is always a team effort. At Holovis, we are that team and I am always amazed at the skills and talents of my colleagues. We have a unique flat hierarchy so everyone is empowered to work on projects they have an interest in and make a difference, no matter what their role.

What is the best piece of careers advice you’ve been given?

That failure is just a perception. If you embrace so-called failure, you inevitably learn a lesson that can make you better at something in the long run.

Any advice to young people starting out in the industry?

Don’t be afraid to knock on every door, show that you are enthusiastic and ready to learn. It is easy to feel stuck and like there is no next step, so look at all the options, not just the obvious ones. The Holovis door is wide open.

How has the industry changed and what changes would you like to see?

This is a very buoyant time to be in the attractions industry. We're surrounded by new and exciting uses of technology that are driving a very rapid change and allowing creatives to think even more outside the box to create experiences that have never been possible before.

This is a very buoyant time to be in the attractions industry. We're surrounded by new uses of tech

More profiles

General Manager

Oxford Castle & Prison

Continuum Attractions

My goal is to see Oxford Castle & Prison emerge as a must-see destination

Aquatics Project Manager, National Aquatics Team


Be passionate about helping everyone and continue to learn every single day.

Area Fitness Manager

Everyone Active

I'm very passionate about fitness and want to help others feel the same

Fitness Instructor

Hartham Leisure Centre

Everyone Active

Last year I delivered a free, eight-week-long course of disability and limited mobility exercise classes to help show people what they can achieve

Head of Aquatics



I am passionate about promoting the benefits of learning to swim in a learner-focused environment

National Swimming Development Manager


Swimming really enriches my life and improves my mental wellbeing

Director of Park Operations

Drayton Manor

Drayton Manor

Guests' expectations for high-quality experiences are ever growing

Certified Spinning Instructor

Club McKendry


I'm helping people get fitter. From young and old, men and women, elite athletes to beginners

Membership Consultant

Sunbury Leisure Centre

Everyone Active

I think apprenticeships are a great introduction to the work environment and help young people to become more mature, so when you do start working full-time, you’re ready for it

Regional Manager


It's a real privilege to help people lead healthier lifestyles

Water Sports Development Officer

Llandysul paddlers Canoe Centre

Actif Sport and Leisure

Once you have worked out which area of the industry you would rather work in, get as many relevant qualifications as possible.

Managing Director

Active IQ

I'm passionate about helping people qualify to engage others in physical activity

Regional swim impact manager

Spelthorne Leisure Centre

Everyone Active

Seeing [children] lose their nerves and go home with a smile on their face is hugely rewarding.

Swim School Owner

STA-Swimming Teachers Association

Making learning to swim fun and safe for people is very rewarding to me

Local Activities Manager

Embassy Summer

The industry has done so much and it continues to develop itself

Director of Operations

The Climbing Hangar

The leisure sector is an exciting, thriving industry that will only continue to grow

Recreation Team Leader, Watersports

Rutland Watersports

Anglian Water

Working outside, with people enjoying their leisure time, was where I wanted to be

Swim lesson manager

Hucknall Leisure Centre

Everyone Active

I always enjoyed swimming as a child and I love seeing people progress, so becoming a teacher seemed the perfect role

School swim lesson manager

Westcroft Leisure Centre

Everyone Active

I love being part of the Everyone Active team – it feels like a family, with a really supportive and friendly environment. Working with experienced teachers means I’m learning and growing

General Manager

Crosby Leisure Centre, Liverpool

Parkwood Leisure

I enjoy hearing positive feedback from customers and staff alike

Regional Contract Manager

South East

Everyone Active

I realised I had a passion for helping people get physically active and healthy

Actif Young People officer

Carmarthen based (West Carmarthenshire)

Actif Sport and Leisure

Never give up, try a bit of everything until you find what you really want to do and don’t be afraid to ask questions

Active Young People Officer

Carmarthen bases (West Carmarthenshire)

Actif Sport and Leisure

Working within this industry has allowed me to grow as an individual

Trainee Duty Manager

Swan Pool

Everyone Active

I’d encourage anyone interested in the fitness industry to consider an Everyone Active apprenticeship, there are so many opportunities for continual development

General Manager

Vale of Glamorgan

Legacy Leisure

I have a real passion for sport and wanted to work in a role where I could make a difference.

Assistant Park Operations Manager

Paultons Park

The leisure industry constantly changes and I'm always excited to see what's next

Managing Director

Active IQ

There is an increasing need to equip fitness professionals with medical insight and training

Assistant General Manager

London Canning Town

The Gym Group

Fitness is personal, something that seems simple for one person can be lifechanging for another

Director of Spa and Wellness

Mandarin Oriental London

Mandarin Oriental Hotel Group

I've always been fascinated by the healing power of nature on both the body and mind

Personal Trainer

David Weir Leisure Centre

Everyone Active

You have to be a certain type of person to be a PT – empathetic and able to deliver sessions tailored to the needs of individuals

Team Leader

Northolt Leisure Centre

Everyone Active

The support I was given enabled me to move up the ranks quickly and I was promoted to team leader after just a few months

Communities and Group Exercise Manager


Life Leisure

If we are going to get the nation fitter and healthier, we must look at how people of all ages can build exercise into their lives.

Sales Manager

Watford Central Leisure Centre

Everyone Active

I quickly progressed to assistant fitness manager, then sales manager. Being presented with such great opportunities brought out my ambitious side!

Retail Assistant Manager

Aqua Sana at Center Parcs, Longleat

Center Parcs

This industry is so worthwhile. It takes a lot of skill, knowledge and training to be a good therapist

Senior Software Consultant


The leisure industry is fast to adopt new ideas and isn't afraid to try new things

Director of Aquatics

Water Babies

it’s great to see the impact we have on children and families across the world

Senior Sport & Leisure Manager

Countywide, Carmarthenshire

Actif Sport and Leisure

When I got into Sports Development, it was key for me to practise what I was preaching so took an active role in sports volunteering outside of work.

Operations Manager

Kirklees Active Leisure

I love working with our customers, getting to know them, and helping them to achieve their goals.


Turtle Tots West Yorkshire

Turtle Tots Ltd

Think outside the box and don't be put off by anyone else’s more conventional ideas.

Personal Trainer

Watford Woodside

Everyone Active

Making the leap into freelance personal training was quite daunting, but I was keen to have more time for training clients, as that’s what I really enjoy

Operations Director

Circadian Trust

Always be prepared to work hard and give 100 per cent