Antoine Lamarche has been promoted to CEO of the Multaler Group, parent company of family-owned French skincare and spa brand Yon-Ka Paris.

Previously general manager of Yon-Ka Paris USA, Lamarche has joined Multaler’s senior leadership team as CEO effective immediately. He’s now responsible for enhancing the brand’s position as a professional-grade skincare line and expanding its global digital reach.

Lamarche’s appointment follows his four-year tenure as GM at the brand’s subsidiary Yon-Ka Paris USA. He brings more than 16 years of experience in sales, marketing, new business development, operations, finance and general management positions to the new role.

“As an agent of change, we’re thrilled to have Antoine on board to infuse the energy we need to move forward as a united company,” says Catherine Mühlethaler, owner and deputy-CEO of Multaler Group.

“As a proud family-owned business, I have full confidence that he’ll unite our teams to achieve our growth objectives while staying true to our core Yon-Ka values and unwavering commitment to excellence.”

He commented: “As we navigate this period of change, I want to extend my appreciation to Catherine and Alexis for their confidence in me and for entrusting me with this important role.

“I want to strengthen our professional skincare legacy further and firmly establish the

Yon-Ka Paris brand in the realm of natural skincare expertise. In addition, I will drive brand awareness and accelerate the digital transformation.

“Multaler Group is a powerhouse for innovation, sustainable manufacturing and marketing in the spa industry. Alongside Catherine, Alexis and our worldwide teams, I’m excited to continue on the path of excellence while upholding Yon-Ka’s values and building tomorrow’s success.”

Lamarche’s appointment is the second major leadership change at the Multaler Group after Alexis Wolkowinski was promoted to president and owner following the passing of co-owner Francoise Mühlethaler in February.

One of Wolkowinski’s first decisions in his new role was to promote Lamarche to CEO.