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Klafs acquires majority stake in Dröm UK to bolster both UK and international market position

We will successfully use our combined strengths to push the UK market to new heights
Credit: Dröm UK / Klafs

Klafs, a sauna, pool and spa manufacturer based in Schwäbisch Hall, Germany, has acquired a majority stake in UK-based spa and thermal experience specialist Dröm UK.

Launched in 2002, Dröm was formed by Barry Smith and Kicki Carlsson. The company designs and installs luxury, bespoke thermal rooms in the high-end residential and commercial sectors.

Today, Dröm offers a large portfolio of ultra bespoke saunas, steam baths and spas in the luxury property segment.

Following the deal, Dröm’s existing team will become part of Klafs and operate alongside Guncast Pools & Wellness – the British manufacturer of swimming pools, spas and wellness suites for the premium sector, acquired by Klafs Group in 2021.

“I’m very excited to be part of such a prestigious and forward-thinking brand that can continually create innovative products in the thermal wellbeing arena and deliver some of the best projects in the world,“ said Smith, CEO of Dröm UK.

“By incorporating some of our ideas and know-how – together with Klafs’ existing offering – we'll successfully use our combined strengths to push the UK market to new heights.”

The acquisition means Klafs will have another UK showroom in Surrey, on the doorstep of the British capital, in addition to its existing showroom in Cheshire in the North of England.

Klafs CEO, Phillip Rock, added: “Dröm's high level of expertise in design and quality fits perfectly with our requirements. Together with Guncast, we are well positioned in the UK and see great potential for Klafs' high-quality products in this market.”

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Company Details
The KLAFS group is the world market leader in the field of sauna, pool and spa. Besides saunas, its wide product range includes: steamrooms, hamams, infrared heat cabins and relaxing areas, as well as treatment rooms, including massage tubs and treatment tables.

As a full-service general contractor for the professional sauna and spa industry, KLAFS also offers technical planning and consulting. KLAFS has clients in a wide range of industry sectors, including hotels and resorts, health clubs, thermal spas and cruise ships. In addition, the company supplies private customers who are equipping their homes and vacation retreats.
Erich-Klafs-Strasse 1-3, D-74523 Schwabisch Hall, Germany
+49 (0)791 501-0
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Klafs, a sauna, pool and spa manufacturer based in Schwäbisch Hall, Germany, has acquired a majority stake in UK-based spa and thermal experience specialist Dröm UK.

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