Spa guests share a lot of information to ensure they get excellent service. In collaboration with Jonas Hospitality, SpaSoft can help you utilise and connect that data across your property with Unify CDP.

A customer data platform (CDP) is an innovative solution that consolidates data from various systems to create a unique, master customer profile that can be accessed and updated in real time from each connected system.

A CDP centralises guest information from technology that otherwise cannot “speak” to each other. Most properties have data in many places: spas, membership and loyalty programmes, marketing software, and so on.

What can SpaSoft and Unify CDP do?

• Automatically create and email out trip itineraries from reservations across your property. • Give guests the ability to manage reservations across departments or locations, creating and cancelling reservations.

• Create marketing based on every department, including spending habits, trends and more. • Endless possibilities – Unify CDP is configurable to meet any data needs you have.

Holistic view – your guest information is available everywhere, in real-time. Staff no longer need to check multiple systems to see a guest’s activity: it’s now synchronised everywhere.

Guest experience – improve the guest experience by passing data between departments or locations. With a CDP your guests can book, manage or cancel all their reservations on their device.

Staff efficiency – eliminate the need to cross-reference information across departments. Your staff can now easily access the guest’s entire journey, special requests and preferences all in one space.

Jim Rowe, Jonas Hospitality's SVP of sales, said: “Data has always been essential for spas to manage their operations and make future business decisions. Our CDP connects that essential data across operational systems without compromising functionality.

“With SpaSoft and Unify CDP, your spa has synchronised guest profiles across all connected solutions. We’re answering the need our industry has been calling out for; a future without technology compromises.”