Jobs | Leisure Opportunities Jobs
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Luxe Fitness
Competitive
Bristol, UK
Xercise4Less
Realistic OTE of £30,000
Nationwide, United Kingdom
energie fitness
Competitive
Loughborough, UK
Rookery Hall Hotel and Spa
Competitive salary plus benefits
Rookery Hall Hotel & Spa
Parkwood Leisure
£22,000 to £28,000 per annum
Bristol, UK

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

More Product news

1 - 15 of 4,112
Luxury product house Elemis has launched a new face mask that is designed to protect the skin's moisture barrier. Called the Ultra Smart Pro-Collagen Aqua ... More
ADI, a UK-based stadium display technology provider, has installed two 80sq m screens at Vicarage Road, home of Watford Football Club, to transform the fans' ... More
Water slide manufacturer Wiegand.Waterrides has created a new water slide concept in partnership with Up and Down Engineering. Billed as a 'hybrid roller coaster and ... More
Voya, an Irish thalassotherapy skincare brand, has announced the appointment of Maggie Wright to the role of Western USA business development manager following the brand's ... More
Aromatherapy Associates is set to launch its first Forest Therapy treatment at the Galgorm Spa & Golf Resort in Ballymena, Northern Ireland, after entering into ... More
Weighted blankets can add an innate sense of comfort to spa treatments as they’re designed to replicate the sensation of being held, which helps to ... More
STA
STA
Marcon, a fit-out specialist based in Northern Ireland has been appointed by English Heritage to complete a site-wide interpretation scheme at Whitby Abbey, North Yorkshire. ... More
Italian skincare brand Vagheggi has partnered with industry consultant Jean-Guy de Gabriac to create Irritual, a signature massage treatment and product line for spas which ... More
Voiceworks, a UK-based voice consultancy, has developed a smart speaker content service called Sport Social, which will offer premium audio content covering the Premier League. ... More
Elemis, a UK-based luxury skincare brand, has been named as a brand partner at the Rudding Park Spa in Harrogate, North Yorkshire. The partnership will ... More
French skincare brand Payot, has launched L'Authentique, a cellular booster which combines precious actives and natural ingredients to protect the skin from environmental stressors. Described ... More
Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International Sports Complex (DISC), in Dundee, Scotland. Working closely with operator ... More
Focus Training
Focus Training
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during their preparations for the upcoming Premier League season. The club, ... More
Spa concept design company A.W. Lake Design is set to launch the Icebox, a new cold therapy experience that could be offered in spas. Developed ... More
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see the company become the exclusive distributor of a range of ... More
Alliance Leisure
Alliance Leisure
1 - 15 of 4,112