Augmented reality news

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. The Elvis Evolution will ... More

The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023. Utilising Nintendo's Super Mario IP, the new land's ... More

Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion. ... More

Disney is developing an augmented reality (AR) ride which could offer riders 3D experiences without the need for headsets or other devices. The information comes ... More

Sea Life Paris Val d'Europe in France has launched an educational, gamified app. The Sea Scan app is the first of its kind and has ... More

The Red Sea Development Company (TRSDC), the developer behind the AMAALA tourism project on the shores of the Red Sea, has revealed detailed plans for ... More

ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital ... More

Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More

North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year. Organised by the Themed Entertainment Association (TEA), ... More

Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021). Visitors drive around ... More

Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – ... More

Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their ... More

Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise ... More

The National Geographic Museum in Washington DC, US, has developed its first ever virtual tour of an exhibition, offering the public the opportunity "visit" even ... More

A new app using augmented reality (AR) aims to motivate people to get more active by showing, in real-time, what they would look like if ... More

Largo Technology Group (LTG) is launching a gamified fitness application called FitRacers in Q1 2020. App subscribers will have access to a 360-degree video feed ... More

Atari have announced that they are working with GSD Group and film producer Napoleon Smith III to build a series of video game-themed Atari Hotels ... More

The Tower of David – Museum of the History of Jerusalem has started offering "mixed and augmented reality" tours that allow visitors to experience key ... More

Google Arts & Culture has created a new online collection of immersive 3D digital imagery that shines a light on the effects of climate change ... More

Installations inspired by the sun, a kaleidoscope and noodles have won Toronto's sixth annual Winter Stations design competition, via which the city's lifeguard stations are ... More

"Age-tech" has been identified as one of the emerging markets which could shape future innovations in the wellness and fitness technology sector. The rapidly growing ... More

The Lawn Tennis Association (LTA) is embracing augmented reality (AR) to help keep those involved in sport safe. A new nationwide safeguarding campaign, called Safe ... More

Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary. A family business, the company was founded by Penny Halls ... More

A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020. Rather than ... More

The Samsung Digital Discovery Centre (SDDC), a technological hub for children and young people at the British Museum, has been reopened following a major refit. ... More