B2B news

Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem. As demand for Pilates continues to accelerate, ... More

EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city. Seventeen Edinburgh Leisure venues, including ... More

Playlist, parent company of Mindbody, Booker and Classpass, has merged with EGYM, supplier of AI-enabled workout programmes and corporate wellness solutions, to create an expanded ... More

Evolving from its business-to-consumer origins, connected fitness app Fiit launched One Fiit, a business-to-business operating system built to deliver digital and in-real-life group training at ... More

Pioneering DNA-based health and wellness company, FitnessGenes, has welcomed Justin Musgrove to the company in an advisory capacity, to support new business acquisition and strategic ... More

EGYM Hussle and SLM have entered into a long-term partnership that will see 182 Everyone Active venues added to EGYM Hussle’s B2B fitness marketplace. The ... More

Trade show and conference, Elevate, is expanding to India next year, with an event scheduled for Mumbai on the 27 and 28 February. Elevate is ... More

Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with the expectations of private equity ... More

With between 18 and 30 per cent of the populations of developed countries living in rural locations, this market will be the next frontier for ... More

Interactive Strength, maker of fitness screen FORME, has revealed plans to acquire vertical climber brand CLMBR for an undisclosed sum. The move is part of ... More

Fitness equipment specialist, Dyaco UK, has acquired online fitness marketplace Sweatband.com. Founder, Maz Darvish, will remain a shareholder in the combined business while moving on ... More

Gympass, the aggregator which specialises in corporate wellbeing, has achieved a US$2.4bn valuation, up from US$2.2bn two years ago. The announcement comes as the company ... More

Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which it says will offer "a ... More

On-demand wellness marketplace Soothe has launched a new B2B partner platform designed for the hospitality industry. The Soothe Residential & Hospitality platform makes it possible ... More

Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally. Described as a landmark deal, the partnership means that Xponential+ ... More

Pillar Wellbeing, which provides a customised and standalone fitness and wellbeing services to the hospitality sector, will be launching at Accor’s Fairmont and Raffles Hotels ... More

Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots. They’re co-founders of tech ... More

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable ... More

Longevity, a startup providing longevity products, services, education and advice to subscribers, has launched a digital platform and will open its first club in Milton ... More

Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS ... More

Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More

UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face. The ... More

The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on exploring the future of the sector in a changing world. ... More

The global health and fitness industry is returning to a busy programme of live trade shows and industry events, following an 18-month period in which ... More

The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, Texas, US, offering both an in-person and virtual programme and ... More