Digital fitness news

Kevin Yates has been promoted to CEO at Lift Brands for the EMEA region. Yates will be leading the team as it gears up for ... More

Interactive Strength, maker of fitness screen FORME, has revealed plans to acquire vertical climber brand CLMBR for an undisclosed sum. The move is part of ... More

The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon. ... More

Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts on the retailer's digital fitness ... More

Blok has launched a fundraising campaign on Crowdcube. The company’s goal is to reach £500,000 – ahead of a possible funding round in 2023. The ... More

Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness screen. Acquired by Lululemon for ... More

Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a platform for fitness enthusiasts to ... More

NFL superstar, Tom Brady, is taking his digital fitness concept and nutritional supplements lines TB12 into the facilities market for the first time, following a ... More

Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS ... More

Core Health & Fitness has acquired Digital fitness content provider, Wexer Holding, for an undisclosed sum. According to Wexer, the deal will provide it with ... More

Exercise scientists at the Les Mills Research Lab have identified the trait of automaticity – turning exercise into a habit – as the key differentiator ... More

Cross-platform fit tech business Fiit, has hit a £1 million crowdfunding target in seven days. Over 1,000 investors have already supported the company’s ambitions on ... More

Boutique operator, Blok, has secured £3.75m in pre-Series A bridge funding to drive the growth of its business, which includes hybrid studios and a digital ... More

A number of big-name suitors are believed to be looking at making a bid for at-home fitness giant Peloton. According to the Wall Street Journal, ... More

Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. The company's hybrid business model ... More

Pure Gym has dropped plans for an IPO which it revealed in August, opting instead to raise £300m through an equity deal with investment firm, ... More

Location and cost are the top considerations for consumers when it comes to choosing a health club – while concerns about being around unvaccinated people ... More

Basic-Fit has officially opened its 1,000th club, with the launch of a new site in the Dutch city of Tilburg. It marks a significant landmark ... More

Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform that adds live workouts to ... More

Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education ... More

Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary technology enables computers to understand ... More

Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business will hit profits until 2023. ... More

Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live and on-demand classes across web ... More

myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. The tech firm, which markets ... More

Nearly half (49 per cent) of health club members in the US who've cancelled their membership since the pandemic began are eager to rejoin their ... More