Experience Design news

Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, ... More

Dior Spa at Cheval Blanc Paris, France, has created a wellbeing programme for women during the early stages of motherhood, called the Haute Motherhood Retreat. ... More

Spa design consultancy TLee Spas and Wellness has appointed Jeanine Allpress-Cliffe as vice president. Allpress-Cliffe will lead the firm’s strategic growth, develop client partnerships and ... More

Valamar Riviera, a Croatian tourism company and hotel operator, will open its Pical Resort with Croatia’s first ESPA spa in March 2026. Valamar, which operates ... More

Thermal baths and spa complex Thermen and Badewelt Sinsheim in Germany has opened an immersive cinematic experience called “Breathing Planet” to offer multi-sensory guided breathing ... More

Guests of select Viceroy Hotels and Resorts now have access to exercise sessions provided by The Class – a music-driven somatic movement practice founded by ... More

Falcon’s Beyond Global has begun trading on the Nasdaq stock exchange, after raising more than US$100 million to support its growth strategy and completing a ... More

JRA has appointed Matt Dawson, a former VP at experience design company Forrec, as its new VP of business development. At Forrec, Dawson – who ... More

An AV experience project, which turned the Sydney Opera House's famous 'sails' into huge video screens, has won the Experience Design category in Fast Company's ... More

International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept at IAAPA Expo Asia in Singapore, featuring ... More

RWS Entertainment Group, based in New York City, has relaunched as RWS Global to create one 'powerhouse team'. The company has been building its portfolio, ... More

Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia. Seven, a wholly owned subsidiary of ... More

Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom. The new ... More

Luxury fitness chain Equinox has hit the headlines with a new year membership campaign that barred new members from joining on 1 January. “It’s not ... More

A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called ... More

A huge "film city" and visitor attraction project in Nigeria has reached a major milestone, following the signing of a memorandum of understanding (MoU) between ... More

French theme park and zoo, Le Pal, has launched its first interactive, media-based ride. Called Smash & Reload, the dark ride features a story built ... More

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More

Engineering group TAIT has announced plans to acquire Thinkwell Group, the global experience design and production agency. Thinkwell specialises in the masterplanning, design and production ... More

Experience design firm JRA has been acquired by live entertainment specialist RWS Entertainment Group. The news was revealed in a press conference today (16 November) ... More

W5 Science Centre in Belfast, Northern Ireland, has re-opened to the public following a £4.5m redevelopment project which has added a number of new exhibits ... More

Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman Hotels & Resorts. The new Pullman Fitness Squad will be ... More

The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in the Scottish Highlands. The new "Highland Home of Johnnie Walker" ... More

Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions. Using advanced technology – and developed as ... More

The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years. Speaking to Attractions Management, Linda ... More