Joe Cohen news

A creditors’ voluntary liquidation is in progress at London-based boutique operator, United Fitness Brands (UFB). Chief brand director, Hilary Rowland, has confirmed to HCM that ... More

Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands. Announcing his new role, North ... More

New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More

United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates five studios across London, UK, is the fourth brand to ... More

United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator. Barrecore will become the third brand ... More

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses. The founders ... More