Marketing news

Therme Group’s Romanian bathing resort Therme Bucharest is currently hosting its Herbarium Festival (4-17 May), offering guests a chance to explore sauna and steamroom experiences ... More

Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called the Forest Serenity Suite, which ... More

Despite revenue growth and an increase in the number of sites, shares in Planet Fitness have fallen sharply because investors are concerned that the company’s ... More

FIBO, took place last week from 16-19 April, attracting more than 175,000 visitors from 136 countries and more than 1,000 exhibitors from 54 countries. FIBO ... More

Equinox Hotels has teamed up with Longevity Rx to offer functional medicine-backed supplements in the guest rooms of its Hudson Yards, New York hotel. Founded ... More

Durango Hot Springs Resort and Spa in Colorado, US, has added a system most often found in hot tubs and swimming pools, to increase the ... More

Gymnation is introducing NapTime, a new class designed to help people sleep. Sleep deprivation is a growing concern, with research showing that around one in ... More

UK Active and This Girl Can have published a new guide to help fitness and leisure facilities communicate their policies and procedures around sexual harassment ... More

Thirty-one research-backed strategies to positively influence spa guests ahead of their arrival have been published in a consumer-focused report by the ISPA Research Foundation. The ... More

More than 60 buyers and suppliers gathered on board Virgin Voyage’s Scarlet Lady for a four-night cruise to the Caribbean recently as part of Elevate ... More

Oriele Frank is leaving Elemis, the company she co-founded 33 years ago with Linder Steiner, Noella Gabriel and Séan Harrington. Frank helped the brand develop ... More

EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city. Seventeen Edinburgh Leisure venues, including ... More

ALL Accor (Accor’s booking platform and loyalty programme) has partnered with forecasting agency Globetrender to outline eight emotional drivers that represent changes to experiential and ... More

Some 10,000 consumers across five continents have been questioned about their fitness habits for the 2026 Global Fitness Report commissioned by Les Mills, revealing insights ... More

Grand Hotel des Bains Kempinski St Moritz, in Switzerland, has partnered with regenerative medicine provider Image Regenerative Institute (IRI) to enhance its spa and wellness ... More

Spa and leisure management software company Trybe has secured a US$30 million (€26.9 million, £21.6 million) investment from Five Elms Capital, a growth investor in ... More

Energie Fitness has refreshed its brand identity as part of a broader overhaul that will include the addition of a new proprietary small group training ... More

PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that launched on Christmas Day across tv, radio, in cinemas and social media. ... More

Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club initiative, designed for people who have been “searching, not starting.” The advertising campaign ... More

GymNation has launched a workout in a hot air balloon above Riyadh, with views of the city’s iconic landmarks. The class was developed following research ... More

Beyond Activ  APAC took place at the Crowne Conference Centre in Melbourne, Australia from 2-3 December, 2025. The event welcomed 550 delegates, representing 180 business ... More

World-class golf destination resort Te Arai Links in New Zealand has debuted its new spa and fitness centre for resort guests – with members of ... More

Fitness race organiser, Hyrox, is now taking bookings for the Hyrox cruise – the first event from Hyrox Experiences. Billed as the ultimate fitness experience ... More

Ultra-processed foods are damaging public health, fuelling chronic diseases globally and deepening health inequalities, according to a series from The Lancet on ultra-processed foods and human ... More