advertising campaign news

PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that launched on Christmas Day across tv, radio, in cinemas and social media. ... More

Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club initiative, designed for people who have been “searching, not starting.” The advertising campaign ... More

Stuart Angus, director of spa for Center Parcs UK and Ireland, has announced the launch of a nationwide advertising campaign that will drive non-resident guests ... More

Les Mills has backed up the official launch of its functional circuits programme, Ceremony, with an advertising campaign focused on the joy of working out ... More

Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using ... More

Dior has launched a brand new wellness retreat at the iconic Hôtel du Cap-Eden-Roc in Antibes, France. A part of The Oetker Collection, Hôtel du ... More

British makeup artist Pat McGrath has been honoured with a DBE by the Queen for her services to the beauty and fashion industry, and to ... More

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital ... More

The trade body for the German fitness sector, Deutscher Industrieverband für Fitness und Gesundheit (DIFG), has published a detailed road map for the reopening of ... More

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership. The fitness chain is collaborating with the ... More

The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with PricewaterhouseCoopers (PWC) to release an independent report showing the number ... More

Tourist spending in Australia has grown by a huge AU$5.8bn (US$4.2bn, €3.7bn, £3.3bn), or 6 per cent for the year to March, according to latest ... More

The creative director of Gucci has opened a restaurant, museum and gift shop dedicated to the luxury fashion house – in a 14th-century Florentine palace. ... More

Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness company attempts to demonstrate the universality of its offer. The ... More

The Westin Los Cabos Resort & Spa on the Baja California Sur peninsula in Mexico has reopened following a radical redevelopment which has seen all ... More

Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises expected as the operator plans to open up to 25 ... More

Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while on the move as part of its multi-million dollar Let's ... More

Equinox, the US gym and lifestyle brand, has launched a provocative new advertising campaign, which features images of a woman baring mastectomy scars and the ... More

David Lloyd Leisure (DLL) has opened its 93rd club at Rouken Glen, Glasgow. The opening of the £10m club comes a week after the business ... More

Blink Fitness has urged its members to put ‘mood above muscle’ as part of a month-long initiative in which the US gym chain’s mirrors will ... More

Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds to prepare for the 2018 Games in Australia’s Gold Coast. ... More

Prime Minister David Cameron has announced a multi-million pound funding pot to help repair infrastructure damaged by floods and drive a campaign to promote tourism ... More

SeaWorld Entertainment's new CEO Joel Manby has revealed details about the company's plans, which involve rebuilding strategy from the ground up, an enhanced focus on ... More

Not feeling ‘gym body ready’ is serving as a significant barrier to taking part in sport and physical activity for people with mental health problems, ... More

SeaWorld Orlando has announced plans to build the tallest and fastest rollercoaster in the theme park capital of the world – the 200-ft-tall (61m) Mako ... More