aufguss news

Therme Group’s Romanian bathing resort Therme Bucharest is currently hosting its Herbarium Festival (4-17 May), offering guests a chance to explore sauna and steamroom experiences ... More

A series of studies about the mental and physical benefits of sauna bathing has found evidence that the emotional synchrony and rituals such as aufguss ... More

The €200m (US$221.3 million, £169.7 million) Pical Resort, Valamar Collection has opened in Croatia with the country’s first ESPA spa. Valamar Riviera, a Croatian tourism ... More

Canadian hospitality brand Basecamp Resorts has debuted its Everwild Nordic spa concept with the launch of its Everwild Nordic Spa and Hotel in Canmore, Canada. ... More

Nobis Hospitality Group’s wellness destination, Hagastrand, Autograph Collection, has launched in Stockholm, Sweden, with an immersive gong experience at its spa. Hagastrand is a 215-key ... More

Valamar Riviera, a Croatian tourism company and hotel operator, will open its Pical Resort with Croatia’s first ESPA spa in March 2026. Valamar, which operates ... More

Everwild Canmore is accepting bookings for stays starting in late November, when the extensive spa facility and accommodation will open in Canmore in Alberta, Canada. ... More

A new bathing experience called Basin Glacial Waters has opened at Fairmont Chateau Lake Louise in Alberta, Canada. The facility’s concept was two decades in ... More

Pub and hotel Ffolkes has revealed a destination spa that has cost just under £4 million (US$5.41 million, €4.60 million) to build in Norfolk, UK. ... More

AetherHaus, a 31,000sq ft contrast bathing facility, has opened to the public and members in the West End of Vancouver, minutes from English Bay Beach, ... More

A new bathing experience called Basin Glacial Waters will open at Fairmont Chateau Lake Louise in Alberta, Canada, on 15 September. Basin Glacial Waters takes ... More

Holistic wellbeing educator Deborah Carr is launching the UK’s first Beauty Guild-accredited saunamaster training course. Anada Spa and Wellness, a provider of sauna and thermal ... More

A new social wellness concept curated by three industry veterans will open soon in Amsterdam before being rolled out to key cities. 432 – a ... More

Social wellness company &Soul has unveiled a new wellness and cultural hub called Shoreditch &Soul in Shoreditch, London. &Soul is an urban hospitality operator focused ... More

The British Sauna Society will collaborate with Dr Martha Newson of London's University of Greenwich during the UK Aufguss Championships to research the impact sauna ... More

The ancient European sauna ritual of aufguss is continuing to make waves in the US, as the country prepares to host its first-ever national sauna ... More

The Global Wellness Summit (GWS) has unveiled its 2025 Future of Wellness Trends report, outlining 10 trends that will shape the US$6.3 trillion global wellness ... More

As wellness consumers' fascination with sauna bathing reaches new heights, Italy’s luxury hospitality sector has tapped into this trend with dedicated sauna retreats. From 20-27 ... More

Urban wellness brand Othership has opened its first US location in New York City’s Flatiron District, marking the first of two planned outposts in the ... More

A new destination spa is set to open in the UK’s coastal county of Norfolk next year, following a £2.5 million (US$3.3 million, €3million) investment. ... More

A brand new destination spa will arrive in Fort Lauderdale, Florida, in Q4 following a major overhaul of the state’s historic Pier Sixty-Six resort. Called ... More

UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, ... More

Andrei Fomin, the mastermind behind London’s Russian bathhouse and spa concept Banya No 1, wants to take his brand global, according to an exclusive interview ... More

The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern ... More

Urban wellness brand Othership has ambitions to expand its social bathhouse concept throughout North America, according to CEO and co-founder Robbie Bent. The company’s city ... More