boutique news

London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, the UK, and Europe over the next five years. Founded ... More

The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during ... More

Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem. As demand for Pilates continues to accelerate, ... More

Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality ... More

Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More

Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More

Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong ... More

Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring international expansion, with Europe representing a priority region under consideration. ... More

Aimed at consumers who are prioritising longevity and recovery, The Club provides an alternative way of socialising to conventional hospitality models, combining movement, recovery, hospitality, ... More

US athletic country club operator, Life Time, says its 2026 growth strategy and outlook are on track after strong Q1 results. Revenue increased by 11 ... More

Australian reformer franchise, Studio Pilates International, is launching a competitive concept – The Pilates Games – across its 130+ global studios. Testing endurance, precision and ... More

Urban Gym Group (UGG) has acquired Vondelgym Rotterdam, further strengthening its presence in one of the Netherlands’ most dynamic urban markets. Vondelgym Rotterdam has built ... More

Wellverse launched in London this week, offering access to seven London locations across its three brands: Frame, Flow and Rowbots.  Flow offers a range of ... More

Boutique franchisor, Xponential Fitness, has initiated a review of strategic alternatives to maximise shareholder value, which include a sale, merger, or another strategic or financial ... More

Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland. Let’s Go Fitness is Switzerland’s ... More

Kirklevington Hall, a former country house hotel in North Yorkshire, UK, has received planning permission for a £25 million redevelopment.  The historic estate, which previously ... More

The Edinburgh Grand, a Luxury Collection Hotel, in the UK, has completed its renovation of a restored neo-classical former bank, with the addition of a ... More

Virgin Limited Edition, a brand by Virgin Hotels Collection, has announced it will open a new hotel just outside Marrakech with extensive wellness experiences. It's ... More

EGYM has been debuting its new Smart Strength line today (5 March) at events around the world, including in London and Munich. The equipment will ... More

Xponential Fitness says it has settled two major cases out of court as it seeks to wipe the slate clean, following several years facing litigation ... More

Frasers Group has launched its first elevated concept, Everlast Gyms+, in London, with its most comprehensive offering to date. The 27,000 square foot facility, which ... More

Boutique fitness brand, Barry’s, has opened its 100th studio in New York. Now 27-years-old, the brand – which started in West Hollywood – is operating ... More

Boutique fitness brand, Psycle, launched its seventh site in London Bridge earlier this month, introducing the Megaformer for the first time. Created by Sebastian Lagree, ... More

Exhale, the boutique wellness brand, has partnered with performance and recovery brand Salt Fitness at the Loews Atlanta Hotel in Georgia, US. The Exhale Atlanta ... More