marketing campaign news

Former Gymbox directors, Marc Diaper and Rory McEntee (now respectively CEO of Fitness First UK and chief marketing director of GymNation) have gone head to ... More

Everyone Active, Sarah Watts and Sandwell Leisure Trust were among those to be honoured at the UK Active Awards 2025 on 31 October. The Swimming ... More

The finalists of the UK Active Awards 2025 have been announced today (19 August) following a record number of entries from across the UK’s physical ... More

Boutique franchisor, Xponential Fitness struck an optimistic tone when releasing its Q2 results, introducing Mike Nuzzo as CEO and reiterating plans to focus on core ... More

Focusing on super-users – the Most Valuable Participants (MVPs) – is the key to fuelling business growth in the fitness industry, according to a new ... More

On announcing its Q1 results today (8th May) Planet Fitness issued a statement, saying it's developing mitigation plans to deal with the potential impact of ... More

According to a major Moving Communities study, participation in public leisure centre activities saved the NHS £397.8 million in 2023. The findings – analysed from ... More

Boutique London studio, 1Rebel, is moving into the recovery space with the launch of a contrast therapy concept called Reset. Combining sauna and cold plunge ... More

Some 800 people attended the UK Active Awards ceremony last night (3 October) in Birmingham. Sponsored by STA, the hosts were Professor Greg Whyte OBE ... More

Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the International ... More

UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday ... More

The top operators, suppliers and facilities from across the physical activity sector were celebrated last night (26 October), as the winners of the prestigious ukactive ... More

McKinsey has gathered data on 2,000 US consumers to reveal insights into shifting consumer behaviour towards wellness in the US. Overall, The Future of Wellness ... More

The best in the business from across the physical activity sector were honoured last night (30 June) as the winners of the ukactive Awards 2022 ... More

The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More

Entries are now open for the annual UK Active Awards. Following two years of unparalleled disruption, UK Active has added two COVID-19-related award categories which ... More

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via ... More

David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise the profile of its new Team PB programme. The six-week ... More

Health clubs, leisure centres and studios in England have opened today (12 April) for the first time during 2021. Some opened their doors to exercisers ... More

In some of the latest wellness-focused webinars, speakers highlighted the value of looking to other industries for inspiration on how to cope with challenges presented ... More

SKincare brand Dermalogica has unveiled measures to help its spas and professional skin therapists reopen their businesses, once the time is right in their local ... More

The Australian government has pledged AUS$76m (£39.7m, US$52m) to revive its tourism industry in the wake of the bushfires that are currently affecting the country's ... More

The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its "taboo-busting" and "brave" take on what female fitness really looks ... More

A new marketing campaign has been launched to showcase the "best of British sport" around the world. The ‘Sport is GREAT’ has been timed to ... More

Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality. The ... More