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Company profile

Orbit4

About us
Connecting fitness operations through data and integration

Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities.

While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.

The system provides operators with a structured view of their entire equipment estate, allowing teams to track assets across their lifecycle, monitor service history, manage warranties and coordinate preventative maintenance. Service tickets can be logged and routed directly to internal teams or external service providers, creating a clear and accountable workflow for resolving issues and maintaining equipment reliability.

A key part of Orbit4’s approach is its ability to connect operators with the wider network of partners involved in facility operations. Through direct integrations with equipment manufacturers, service providers and specialist fitness technology companies, the platform creates a shared operational environment where asset data, service activity and usage insights can be accessed in real time.

Integrations with technologies such as Cyclops and Ecofit allow equipment utilisation data to be captured and analysed alongside maintenance records, while connectivity with FitnessKPI helps operators combine operational and performance data to better understand how their facilities are running.

Orbit4 also integrates with enterprise systems including Salesforce, SAP, Oracle, Topdesk, Microsoft, Xero and Zendesk, allowing operational workflows, inventory management and financial processes to connect seamlessly with existing business systems.

By bringing together operational data, service workflows and industry partnerships, Orbit4 enables fitness operators to move away from reactive maintenance towards a more proactive and data-driven approach to facility management. The result is improved equipment uptime, clearer accountability between operators and vendors, and better-informed decisions about maintenance, repairs and capital investment.

Through its growing ecosystem of operators, suppliers and technology partners, Orbit4 is helping the fitness industry build a more connected and efficient operational foundation.


Product range and services
Asset Management: Orbit4 provides visibility of every asset, tracks maintenance events, and triggers datadriven decisions over the asset’s lifespan.

Service Ticketing: Connects assets to service providers via Orbit4’s ticket manager, allowing efficient ticket raising and service performance tracking.

Management Dashboard: Offers a helicopter view for owners and managers to monitor facilities and assets, with transparent business and service performance metrics.

Connected Ecosystem: Provides actionable insights through the Action Centre, facilitating negotiation of service contracts and recommending the right product mix based on usage and ownership metrics Testimonial
“Before using Orbit4 we believed we made good financial decisions. Now we know that using data should be part of the process when considering a refurbishment.

“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”

– Marc Diaper, CEO, Gymbox

Key personnel
Daniel Jones, CEO
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Key customers
• JD Gyms
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
Contact Orbit4
7 School Lane, Hartford, Cheshire CW8 1NP UK
+44 333 034 1637
[email protected]
https://orbit4.org/
Connect with Orbit4
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