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Company profile

Les Mills UK

About us For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+.

Every week, millions of people get fit in 21,000 clubs, across 100 countries with the help of 140,000 Les Mills instructors, who bring to life programmes such as BODYPUMP™ (the world’s most popular barbell workout), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling) and BODYBALANCE™ (new generation yoga).

Product range and services
After a year of enforced home workouts, appetite for live fitness experiences in groups is soaring. Two-thirds of gym members (67%) say they prefer working out in groups, while live classes in club are nearly twice as popular as doing livestream classes at home (favoured by 44% of members vs 23%), which is why we’re continuing to drive fi re into the studios of 21,000 clubs globally with 22 world-class live workouts. Meanwhile, class occupancy has reached 120% of pre-COVID levels in markets where capacity restrictions have lifted.

Live classes are well and truly back however digital is here to stay and is undoubtedly a key component of the new fitness landscape. Virtual and immersive Les Mills studios in-club provide high quality digital experiences with the added benefits of member retention and authentic, human connection. By providing world-class experiences through group workouts and engaging with members inside and outside of their facility, we’ve helped to support thousands of clubs take the leap into digital fitness alongside a live offering via Les Mills+ and providing the tools for clubs to livestream or build their own video on-demand content library with LES MILLS CONTENT.

We offer world-class instructor training, with seminars, group discussions, practical workout sessions and teaching practice, assessed by international trainers and presenters, followed up with ongoing development. For our partners, we also offer CIMSPA-accredited Group Fitness Management training at no additional cost – with proven strategies to maximise attendance and delivering the best member experience.
Plans for the next 12 months
Les Mills will continue to be focused on supporting all club partners to make their fastest way back to full membership with confidence, bringing live group fitness and digital experiences onto the menu. There’s a huge opportunity to engage with new members: 63 percent of Les Mills+ users are interested in trying a live class.

We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from as well as the new launched Les Mills Qualifi cations which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.

We are also constantly innovating and working on ways to enhance programming and raise the bar. Our Les Mills clubs in New Zealand serve as our ‘living lab’ where we have several exciting pilots running to road-test new programs.

In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.

Testimonial
“Member feedback [on Les Mills On Demand] has been phenomenal both from regular group exercisers, but also from those that have never done it before, giving them the confidence to come and try a live class when we re-open.”
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group

Key personnel
Martin Franklin, Les Mills CEO, Europe
Key customers
Les Mills works with a wide range of clubs and facilities across the UK and Ireland, from the independent sector, local authorities, universities, corporate wellness providers, budget and boutiques.
Contact Les Mills UK
1, Alie Street , London, E1 8DE United Kingdom
[email protected]
https://www.lesmills.com/uk/
Connect with Les Mills UK
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