Company profile
Panatta Srl
About us
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.
We offer more than 600 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.
Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.
Product news
Our company designs equipment for real physical training, offering a comprehensive portfolio of cardio, strength, and functional equipment designed to meet diverse fitness needs.
The main news is:
1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.
2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.
3) FREEWEIGHT ONE: A compact and versatile free-weight line combining Panatta’s perfect biomechanics, intuitive usability, and high performance. Its space-efficient design makes it ideal for both large fitness centers and smaller spaces, offering optimal functionality and user experience for beginners and professionals alike.
Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.
Shows attending
• Riyadh Muscle Show (Gold Sponsor)
• Arnold Sports Festival Ohio (Gold Sponsor)
• HFA
• Meet The Top
• Salon Fitness Lyon
• Anrold Sports Festival South America (Diamond Sponsor)
• FIBO (Gold Sponsor)
• RiminiWellness
• ELEVATE
• Dubai Pro (Presenting Sponsor)
• Expo Sport Izmir
• Dubai Muscle Show (Gold Sponsor)
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.
We offer more than 600 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.
Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.
Product news
Our company designs equipment for real physical training, offering a comprehensive portfolio of cardio, strength, and functional equipment designed to meet diverse fitness needs.
The main news is:
1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.
2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.
3) FREEWEIGHT ONE: A compact and versatile free-weight line combining Panatta’s perfect biomechanics, intuitive usability, and high performance. Its space-efficient design makes it ideal for both large fitness centers and smaller spaces, offering optimal functionality and user experience for beginners and professionals alike.
Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.
Shows attending
• Riyadh Muscle Show (Gold Sponsor)
• Arnold Sports Festival Ohio (Gold Sponsor)
• HFA
• Meet The Top
• Salon Fitness Lyon
• Anrold Sports Festival South America (Diamond Sponsor)
• FIBO (Gold Sponsor)
• RiminiWellness
• ELEVATE
• Dubai Pro (Presenting Sponsor)
• Expo Sport Izmir
• Dubai Muscle Show (Gold Sponsor)
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
Panatta Headquarter
Panatta Vertical Leg Press - Free Weight Special
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we
work with all the main targets in our
sector (particularly independent clubs,
but also leisure centres and gym chains).We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Contact Panatta Srl
Via Madonna della Fonte 3/c ,
62021 Apiro (MC),
Marche
Italy
More company profiles
Taylor Made Designs offer health clubs a fully-managed
end-to-end service.
From garment design to sourcing,
manufacture, storage & fulfilment,
every step of the uniform creation
process is taken care of More
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness.
We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches. More
The Fitness Group Education was launched in 2016 by Steven Dick and Scott Agnew. More
Every week, millions of people get fit in
21,000 clubs, across 100 countries with
the help of 140,000 Les Mills instructors More
Technogym provides a complete Ecosystem
made of connected smart fitness equipment,
digital services and training contents for
both professional and home use. More
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is proud to expertly design, develop and manufacture its products in the UK. More
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities. More
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer. More
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD and professional sports. From concept to completion, we combine gym design, 3D visualisation, premium equipment, performance flooring, custom racks, rigs and storage, personalisation, and expert installation. All tailored to maximise functionality and aesthetics.
More
We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries, through scheduled one-on-one meetings, networking activities, community, and purpose. More
FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle.
More
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences. More
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients. More
Power Plate's range of products include whole
body vibration platforms, targeted
vibration products and the ground
breaking REV, combining to create a
broad and compelling offering of health,
fitness and wellness solutions to health
clubs and fitness facilities worldwide More
IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and trade show for the leisure and attractions industry in the Europe, Middle East, Africa (EMEA) region. More
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of DHZ equipment and the SPLAN Fitness Mirror, in addition we offer maintenance, repair and on site upholstery service nationwide, with a network of engineers in fully equipped vans to enable a first time fix wherever possible. More
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses. More
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities. While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
More
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers
Latest news
People news
Training news
Product innovation
