Serco Leisure

About us
Founded in 1983, Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

In 2021, we were named ukactive’s Outstanding Organisation of the Year.

Working collaboratively with independent charitable trusts, including our national partner More Leisure Community Trust, we operate over 50 facilities, including the national sports centres, Bisham Abbey and Lilleshall.

Product range and services
Product range and services The customer is at the heart of everything we do, but sometimes that ‘customer’ is an actual member of staff, which is why we launched a new Serco Leisure Employee Benefits package, offering discounts on products our teams actually use.

Free swimming lessons for one child, and 50 per cent off for all subsequent children. The same deal on holiday activity programmes and sports courses. Big savings on camping and other activities at our national centres. Free swimming lessons to any staff member who wants to learn. Discounts on food and drink at all of our centres. These are just some of the offers available to our colleagues throughout the business.

The new scheme is our way of showing extra appreciation for the teams who do so much to support our customers.

Shows attending
• ukactive Conference,
• IHRSA,
• FIBO and
• Elevate.
Plans for the next 12 months
We will continue working closely with our partners to support their overarching health and wellbeing strategies; while remaining focused on the promise we make to all the people who benefit from the services we provide, which is to help our customers make more of every day.

In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.

We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.

Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve.”

– Dave Wagg, head of sport & development, Birmingham City Council