Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
English Heritage
£30,190 - £32,636pa + matched pension + benefits
Home-based with countrywide travel
Everyone Active
27,635
Stowmarket

Centenary commemorations help boost visitor numbers at UK's leading attractions

Job opportunities
English Heritage
£30,190 - £32,636pa + matched pension + benefits
location: Home-based with countrywide travel, United Kingdom
more jobs

First World War centenary commemorations helped boost visits to the UK to record numbers in 2014, according to new figures from the Association of Leading Visitor Attractions (ALVA).

The sea of ceramic poppies at the Tower of London, along with the Imperial War Museum’s new First World War Galleries

among other centenary-related events, have been attributed for Britain’s highest numbers ever – a rise of 6.5 per cent on the previous year’s figures.

A new Matisse exhibition helped to bring 5.7 million visitors to the Tate Modern, but the British Museum retained its spot as the most popular visitor attraction in the UK for the eighth consecutive year, drawing 6.7 million people.

The highly successful Commonwealth Games, which took place in Glasgow last year, have been attributed to a swell in numbers for Scotland, with Scottish attractions seeing the greatest overall increase at 10 per cent compared to 2013.

The new Birmingham Library was the most visited attraction outside of London, while the British Library saw numbers rise by 52 per cent.

Another major attraction – Stonehenge – saw its numbers boosted by a new visitor centre, with the heritage attraction welcoming 1.34 million visitors – an increase of 8.4 per cent on the previous year.

"I am delighted that our members figures are going from strength to strength - reflecting the significant role they play in the economy," said ALVA director, Bernard Donoghue.

"As we approach the General Election we want to remind all political parties that no party mentioned Tourism in their last General Election manifesto, however these figures clearly demonstrate the popularity of our best loved attractions and the importance of tourism to the UK - it's the 5th biggest industry and the 3rd largest employer, generating £127bn (US$187.8bn, €178.2bn) per year.

“I look forward to seeing all political parties spell out their strong support and ambitions for tourism, heritage, arts and culture in their forthcoming manifestos."

Donoghue predicted a further rise for 2015’s figures, with several exciting attractions in the pipeline including Chester Zoo’s Islands development and new exhibitions, including Alexander McQueen: Savage Beauty at the V&A London and Audrey Hepburn: Portraits of an Icon at the National Portrait Gallery.

The top ten ALVA member attractions for 2014, with overall number of visitors and the percentage change on previous year were:

1 British Museum 6,695,213 (0.0)2 The National Gallery 6,416,724 (6.4)

3 Southbank Centre 6,255,799 (–)4 Tate Modern 5,785,427 (18.0)

5 Natural History Museum 5,388,295 (1.0)6 Science Museum 3,356,072 (1.2)

7 V&A South Kensington 3,180,450 (-3.3)8 Tower of London 3,075,950 (6.0)

9 Somerset House 2,463,201 (2.7)10 The Library of Birmingham 2,414,860 (–)

Sign up for FREE ezines, news alerts & magazines
Related news

UK's Imperial War Museum to benefit from banker fines

10 Dec 2014
Money collected by the UK government from banks fined for wrongdoing is to be redistributed ...

RAF Museum invites competition entries for revamp

04 Sep 2014
A competition has been launched to find a landscape design team for the RAF Museum’s ...

Pillar of Light spirals into London's skyline to commemorate WW1

05 Aug 2014
To commemorate the centenary of the First World War, a monumental pillar of light was ...
First World War centenary commemorations helped boost visits to the UK to record numbers in 2014, according to new figures from the Association of Leading Visitor Attractions (ALVA).
VAT,HAM
948904_478121.jpg

More News

1 - 15 of 69,632
23 Jun 2026
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural water of the dock, offers year-round open water swimming in ... More
23 Jun 2026
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, the UK, and Europe over the next five years. Founded ... More
23 Jun 2026
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-day Living with Cancer and Beyond retreat, which will be held ... More
23 Jun 2026
After some delays, work on Newcastle’s £28.9 million wellness centre at West Denton is underway and scheduled for completion in late 2027.  FaulknerBrowns Architects, which ... More
23 Jun 2026
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event ... More
22 Jun 2026
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat chronic pain, anxiety and burnout at the neurological source. Naya ... More
22 Jun 2026
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families. Families with young children ... More
22 Jun 2026
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than physiotherapy, according to a study carried out by the University ... More
22 Jun 2026
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa. The ... More
22 Jun 2026
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a possible successor, the fitness, health and wellness sector is evaluating ... More
22 Jun 2026
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail and hospitality. The club combines high-end sports facilities with a ... More
22 Jun 2026
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the ... More
22 Jun 2026

The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's ... More

20 Jun 2026
Swiss furniture manufacturer Vitra has unveiled a major landscape project designed to improve biodiversity, manage water and increase climate resilience across the Vitra Campus in ... More
19 Jun 2026
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 exhibitors, 115 seminars and 200 speakers over two days, with ... More
1 - 15 of 69,632