Could 5G revolutionise the sports industry?
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Great Aycliffe Town Council
£23,836 - £26,317
Newton Aycliffe, UK
Rookery Hall Hotel and Spa
Competitive salary plus benefits
Rookery Hall Hotel & Spa
The Gym Group
100% of your PT earnings
Wealdstone, Harrow, UK
Center Parcs
Circa £20,400 per annum, pro rata, plus commission
Warminster, UK
Lex Leisure
West Bridgford, Nottingham, UK

Could 5G revolutionise the sports industry?

Job opportunities
Celtic Leisure
Circa £27,000
location: Neath Leisure Centre / The Vale of Neath Leisure Centre
Gedling Borough Council
£9.94 - £10.34 per hour
location: Carlton, Nottingham, UK
Competitive Salary and Benefits
location: Stevenage
more jobs
Sport is an area where 5G technology will have a huge impact
– Anne Sheehan

Sports business leaders in the UK believe that the advent of 5G is likely to drive change and create new experiences in the sports sector – more than any other technology currently in the pipeline.

Research by independent consultancy Censuswide – on behalf of mobile tech giant Vodafone – reveals that more than three-quarters (76 per cent) of business leaders from sports organisations said their organisation will use 5G as a platform for innovation.

The same proportion believes that 5G will enable them to improve fan engagement with applications such as live-streaming video, mixed reality experiences and real-time access to information – reinventing the fan experience both for those at the event or watching elsewhere.

In total 74 per cent believe 5G – the next generation of high-capacity digital cellular networks – will underpin efforts to meet rising fan expectations.

The research sought the views of 250 business decision-makers in the sports sector across the UK.

Findings also showed that, alongside fan experiences, sports leaders expect 5G to be used in areas if innovation (30 per cent), player performance (30 per cent) and talent development (27 per cent).

"Sport is an area where 5G technology will have a huge impact," said Anne Sheehan, director, Vodafone Business UK.

"It has the potential to transform the fan experience; change the way sports organisations operate, open up new revenue opportunities; and help athletes improve their fitness and training programmes.

“It is hugely encouraging that 80 per cent of sports organisations believe 5G will underpin how they run their companies."

The research was released to coincide with the opening of the Vodafone Business Lounge at the Ricoh Arena, home of Wasps Rugby and Netball Club’s in Coventry. The lounge has been designed as an innovation space to give sports businesses in the West Midlands access to digital expertise and an opportunity to experience the latest technologies such as 5G, the Internet of Things (IoT) and high-speed fibre.

Sign up for FREE ezines & magazines
Related news

Tourism focus as government trials 5G in Britain

13 Mar 2018
Tourism is at the forefront of a new government initiative to bring 5G to the ...

Fragranced dressing rooms and Adidas hubs part of Powerleague’s Next Generation

09 May 2016
Adidas retail areas, 5G pitches and cage football facilities will be incorporated into ‘Next Generation’ ...

More News

1 - 15 of 42,117
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design ... More
17 Oct 2019
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A study published in the Canadian Journal of Cardiology investigated the ... More
17 Oct 2019
London-based project management outfit LXA has designed a 2,000sq ft (186sq m) boxing gym close to London Bridge that can be opened up to create ... More
17 Oct 2019
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the ... More
17 Oct 2019
The number of UK adults classed as physically active has increased by 1 million in the past four years. Latest figures from Sport England's Active ... More
16 Oct 2019
The government is investing an additional £13m in Bikeability, a programme designed to ensure schoolchildren across England will learn essential cycling skills. Bikeability training is ... More
16 Oct 2019
Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department. The stadium is set to be ... More
16 Oct 2019
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state of Queensland. Healthworks offers full-service clubs with group exercise classes, ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by ... More
15 Oct 2019
Sportswear giant Nike is launching a programme which will support, empower and enable young people from BAME (Black, Asian and Minority Ethnic) backgrounds to become ... More
14 Oct 2019
London-based interior design firm Studio Duncalf has designed a new Alchemist restaurant in a former industrial warehouse that previously housed boat-building and set design workshops ... More
Focus Training
Focus Training
14 Oct 2019
English Premier League champion Manchester City FC has opened a sensory room for young fans at its Etihad Stadium. Situated in the North-East corner of ... More
14 Oct 2019
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) gym for the Newt Hotel in Somerset that they say ... More
14 Oct 2019
Around 5,000 people from low socio-economic groups have been encouraged to become more physically active during the first year of The Tackling Inactivity and Economic ... More
1 - 15 of 42,117
Manchester Metropolitan University
Manchester Metropolitan University