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Holovis’s Amy Steele opens the door to the Mystic Timbers shed

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At Cedar Fair’s Kings Island, Holovis has created a multilayered story-driven pre-show for the newly opened wooden coaster, Mystic Timbers, with the possibility guests will see a different outcome each time.


“This project sets a trend for rollercoasters going forward,” says Amy Steele, vice president of development at Holovis.
The multimedia queue line experience invites visitors to delve into the story of the lumber mill where Mystic Timbers – built by Great Coasters International – is situated.


The mill, property of the Miami River Lumber Company, was abandoned in 1983, but no one knows the reason why. Seemingly, the answer is in the shed.
“We took compelling and immersive storytelling and combined it with an incredible wooden coaster. That mix created something truly special and shows how storytelling can be as integral a part of the experience as the coaster itself,” says Steele.


The detailed backstory begins in the queue line and ends with the shed, a multimedia experience with cutting edge audiovisual, multimedia and animation effects.
“Every detail alludes to why the mill has been abandoned for so long,” Steele says. “But they’ll never discover all of its secrets. The experience changes, playing out different scenarios so guests are unlikely to see the same show twice. Multiple rides are essential to truly discover ‘what’s in the shed’.”

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Company Details
Holovis
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.
Address
Demonstration Campus
Bittesby Campus
Mere Lane
Nr Magna Park
Lutterworth
Leicestershire
LE17 4JH UK
Telephone
+44 (0)1455 553924
At Cedar Fair’s Kings Island, Holovis has created a multilayered story-driven pre-show for the newly opened wooden coaster, Mystic Timbers.
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The Leisure Media Company Ltd
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