Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
Isle of Wight
Everyone Active
Competitive
Middlesbrough
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex

Fitness is most popular physical activity globally according to study by Ipsos for the World Economic Forum

fitness is the world's most popular physical activity
A new study by Ipsos for the World Economic Forum called Global Views on exercise and Team sports has surveyed activity in 29 countries
Almost six in ten citizens globally say they would like to be more active
People from the Netherlands are the most physically active of the 29 nations studied
Job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
location: Isle of Wight, United Kingdom
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
location: Brentwood, Essex, United Kingdom
more jobs

Fitness is the world's most popular physical activity and more than 50 per cent of people would like to spend more time exercising.

The figures come from the new Global Views on Exercise and Team Sports study by Ipsos – conducted with the World Economic Forum – which explores attitudes to physical activity and sport in 29 nations.

Among the report's findings were that the five most frequently practiced team sports and activities in a normal week are fitness (20 per cent of those questioned), running (19 per cent), cycling (13 per cent), Football/soccer (10 per cent) and swimming (9 per cent).

It also showed that almost six in ten citizens across the 29 markets say they would like to do more exercise (58 per cent), with the biggest obstacle being lack of time (37 per cent).

The study also throws up interesting geographical and cultural differences when it comes to barriers to physical activity.

People in Turkey and Argentina cited a lack of money (33 per cent and 30 per cent respectively) as the main barrier to taking part, while citizens of Saudi Arabia and South Africa were most likely (38 per cent) to say the weather was too hot.

Meanwhile, 40 per cent of the Japanese say there are no barriers and that they simply do not want to exercise.

People from the Netherlands are the most physically active of the 29 nations studied, spending 12.8 hours a week – almost two hours per day – doing physical exercise or team sports.

The figure is nearly double the average of 6.1 hours per week recorded in the study globally.

Perhaps surprisingly, Brazilians are the least physically active, spending just three hours per week doing physical exercise (26 minutes per day).

When it comes to differences between genders across the 29 countries, men spend, on average, 6.9 hours per week doing physical activity – almost an hour a day.

Women spend 5.4 hours per week doing exercise – 1.5 hours less than men.

Ipsos said: "These are the results of a 29-country survey conducted using the Ipsos Global Advisor online platform.

"We interviewed a total of 21,503 adults across the markets between 25 June and 9 July 2021.

"When it came to barriers to exercise globally, we found that a lack of time was the biggest hindrance – followed by a lack of money (cited by 18 per cent) and the weather being too hot or too cold (17 per cent).

"Just over one in five (22 per cent) say there are no barriers to their participation in exercise."

Sign up for FREE ezines, news alerts & magazines
Related news

Global Health and Fitness Alliance commissions Deloitte to prove the value of the sector

16 Aug 2021
The Global Health and Fitness Alliance (GHFA) has commissioned Deloitte to produce a major new ...

Digital Futures strategy designed to ‘transform fitness sector's future’

09 Aug 2021
A new initiative being launched today (9 August) aims to improve the application of digital ...

Lockdown's full impact on participation revealed by Sport England's new Active Lives results

26 Oct 2020
Gains made getting people more physically active over the last few years were all but ...
Fitness is the world's most popular physical activity and more than 50 per cent of people would like to spend more time exercising.
PTS,SAR,HAF,FIT,IND,SAB
2021/THUMB348372_148600_114940.jpg

More News

1 - 15 of 69,694
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring ... More
16 Jul 2026
Girls in the UK are missing out on 280 million hours of sport every year compared with boys, according to research commissioned by Sky. The ... More

OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, ... More

14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector ... More
14 Jul 2026
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth ... More
14 Jul 2026
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin. The four-storey destination will feature ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for ... More
14 Jul 2026
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining ... More
13 Jul 2026
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. ... More
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for ... More
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness destination on behalf of Basingstoke and Deane Borough Council. This will ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and ... More
1 - 15 of 69,694