Technogym
Technogym
Technogym
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford

New GWI study unveils global wellness market leaders: US, China and Germany

The GWI has published new, in-depth research on 145 national wellness markets
Findings indicate the three biggest are the US (US$1.8 trillion), China (US$790 billion) and Germany (US$269 billion)
Global consumers now spend as much on wellness per capita as on healthcare
The top ten largest markets represent 70 per cent of the global wellness economy
Job opportunities
Mount Batten Group
c£65,000pa + pension + benefits
location: mount batten centre, plymouth, United Kingdom
more jobs

The US, China, Germany, Japan and the UK have been identified as the world’s five largest wellness markets in new research released today by the Global Wellness Institute (GWI).

Called The Global Wellness Economy: Country Rankings, the new study provides market size, rankings, analysis and per capita wellness spending for 145 nations.

Findings show the US remains the undisputed goliath in wellness spending, with an annual market worth US$1.8 trillion, and ranking first in nine of the 11 wellness sectors measured by the GWI.

Almost all the top 25 wellness markets have seen strong growth since the pandemic, with the UK, the Netherlands, the US, Mexico, Canada and Australia as standouts, surpassing their pre-pandemic market sizes by 120 per cent or more.

Globally, the wellness economy drives 5.6 per cent of total GDP, which, according to the GWI, means one in every 20 “dollars” spent by consumers worldwide is on wellness.

To put this wellness spending in context, the research finds that annual, global per capita spending on wellness (US$706) is on par with consumer out-of-pocket spending on healthcare (US$711).

At the regional level, per capita wellness spending is higher than consumer out-of-pocket spending on healthcare across every region except North America. And wellness spending per capita is higher than spending on clothing/shoes (US$289) and hotels/restaurants (US$475) all across the world (Euromonitor data).

In countries like Switzerland, Iceland and the US, people spend far more: on average, over US$5,300 a year on wellness.

“For countries interested in growing their wellness economy, it’s crucial to know where they stand in this massive global industry,” said Ophelia Yeung and Katherine Johnston, GWI senior research fellows.

“It’s also important to see how different countries’ wellness markets have responded to the impacts of the pandemic.”

The report is a sister publication to GWI’s recent 2023 Global Wellness Economy Monitor, a complete global update on all 11 wellness sectors.

Top 25 national wellness markets

Numbers refer to market size and annual growth rate 2020-2022:

1) US – US$1.8 trillion – 14 per cent

2) China – US$790 billion – 8.9 per cent3) Germany – US$269 billion – 16.8 per cent

4) Japan – US$241 billion – minus 3.9 per cent5) UK – US$224 billion – 19.4 per cent

6) France – US$172 billion – 11.6 per cent7) India – US$132.5 billion – 16.5 per cent

8) Canada – US$128 billion – 13.5 per cent9) S. Korea – US$113 billion – 9.4 per cent

10) Italy – US$112 billion – 7.9 per cent11) Australia – US$110 billion – 12.9 per cent

12) Brazil – US$96 billion – 18.2 per cent13) Russia – US$94.5 billion – 13.2 per cent

14) Spain – US$83 billion – 12.4 per cent15) Mexico – US$74 billion – 25.2 per cent

16) Netherlands – US$50 billion – 12.1 per cent17) Switzerland – US$50 billion – 14.5 per cent

18) Indonesia – US$49 billion – 5.9 per cent19) Turkey – US$45 billion – 14 per cent

20) Taiwan – US$43 billion – 5.1 per cent21) Austria – US$42 billion – 13.9 per cent

22) Philippines – US$41 billion – 8.9 per cent23) Poland – US$39 billion – 11.1 per cent

24) Thailand – US$35 billion – 8.5 per cent25) Sweden – US$30 billion – 7.5 per cent

The top 10 largest markets represent 70 per cent of the global wellness economy, while the top 25 represent 86 per cent.

The GWI found that the vast majority of the 25 largest wellness markets have seen robust recent growth. Comparing market sizes in 2019 vs. 2022, 22 of 25 countries (except Thailand, Japan and Brazil) are now larger than pre-pandemic, as measured in US dollars.

But the GWI says it’s important to note that currency depreciation impacts data for countries like Japan, Brazil and some eurozone countries like Germany, France and Italy. For instance, the Japanese yen fell by 19.8 per cent against the US dollar in 2022, so if it looks like its wellness market shrank by 3.9 per cent annually from 2020 to 2022 in dollars, it actually grew 6.6 per cent each year when measured in yen.

Wellness spending per capita: top 12 countries

1) Seychelles – US$8,097

2) Switzerland – US$5,7373) Iceland – US$5,523

4) Aruba – US$5,3615) US – US$5,321

6) Austria – US$4,6837) Australia – US$4,218

8) Norway – US$4,1979) Denmark – US$3,846

10) New Zealand – US$3,68911) UK – US$3,342

12)Canada – US$3,287

The GWI discovered that spending on wellness is highest in wealthy countries that also rank in the top 25 for GDP per capita, including Switzerland, Iceland, the US, Austria and Australia.

Those countries have seen significant recent growth in wellness spending (per capita): in the US that spend has risen US$1,636 – and in Switzerland US$1,365 – between 2020 and 2022.

While it may be surprising to see small countries like the Seychelles and Aruba so high on this list (the Maldives and the Bahamas also rank in the top 25), the GWI says it’s because these islands are major high-end wellness tourism destinations, with a large portion (50-90 per cent) of their wellness spending coming from inbound wellness tourists rather than locals.

The GWI describes the impact of the wellness market – heavily dominated by inbound wellness tourism – on these countries’ economies as “staggering”. In the Seychelles, the wellness market accounts for 42 per cent of the total economy, while in the Maldives that number is 22.6 per cent.

The ratio of how much the wellness economy contributes to GDP is highest in North America (6.9 per cent) and Europe (5.8 per cent) – and lowest in the Middle East-North Africa region, at 3.3 per cent.

North America and Europe’s wellness markets have been growing faster than the overall economy. Among the top 25 wellness markets, some of the countries where wellness makes up a bigger percentage of GDP are the Philippines (10.1 per cent), Austria (9 per cent), the UK (7.3 per cent), the US (7 per cent) and South Korea (6.8 per cent).

Sign up for FREE ezines, news alerts & magazines
Related news

Global wellness economy reaches record-breaking $5.6trn – predicted to hit $8.5trn by 2027

07 Nov 2023
The global wellness economy will be worth US$8.5 trillion by 2027, according to new research ...

Japan named world’s third biggest wellness economy, worth US$303 billion

08 Sep 2023
Japan has the third largest wellness economy globally – worth US$303 billion (£242.6 billion, €283 ...
The US, China, Germany, Japan and the UK have been identified as the world’s five largest wellness markets in new research released today by the Global Wellness Institute (GWI).
SAB,CPW,CAS,OPB,RES
2024/THUMB352561_924033_764392.jpg

More News

1 - 15 of 67,867
16 Apr 2024
Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June. The announcement follows a search which began ... More
16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built ... More
16 Apr 2024
UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday ... More
16 Apr 2024
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed Belinda Steward as MD. Steward was previously MD at Derwent ... More
15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront ... More
15 Apr 2024
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of ... More
15 Apr 2024
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships ... More
13 Apr 2024
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a ... More
12 Apr 2024
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 ... More
11 Apr 2024
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, ... More
11 Apr 2024
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease. ... More
10 Apr 2024
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover. ... More
09 Apr 2024
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the mineral water brand Evian. The spa ... More
10 Apr 2024
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 ... More
10 Apr 2024
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to ... More
1 - 15 of 67,867
Technogym
Technogym