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Promotion: featured supplier news

Places Leisure successfully launches myFitApp to enhance member experience

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City of London Corporation
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location: Epping Forest, London, United Kingdom
Brio Leisure
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location: Chester and Frodsham, United Kingdom
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£3,768pa (9.00am-2.00pm, Saturdays, in term time)
location: Chelmsford, Essex, United Kingdom
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Our new app claimed the number one spot in the Apple Store health and fitness charts in the first couple of weeks and we had more than 60,000 downloads in the first five days!
– Keiron Butcher
Credit: Innovatise

Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. To enhance the member experience, Places Leisure needed a new app and decided to partner with myFitApp, an all-in-one member app solution.

“One of the main features that influenced our decision to move, was the intuitive myFitApp cockpit, which is easy to use and allows us to quickly make updates. In addition, the myFitApp cockpit provides a wealth of insightful data,” commented Keiron Butcher, IT director. Places Leisure.

Places Leisure worked closely with myFitApp to customise its member app according to its brand identity and unique requirements.

The app is fully integrated with Places Leisure's existing Leisure Management Software (LMS), allowing members to use the same login credentials associated with their membership.

Butcher added: “Our customers can now enjoy the convenience of booking their favourite classes natively. This seamless integration pulls everything from our LMS, transforming it into an effortless process.”

Its new app introduces a range of powerful features that revolutionise its member experience – including enhanced marketing features, centre information, in-app local messaging and push notifications.

New features enable members to easily book classes, receive real-time notifications and engage in virtual fitness sessions via the free Virtual Studio.

Places Leisure’s new app has a four-star rating in the Apple App Store, a major uplift on its previous member app which scored an average 1.3-star rating.

Butcher concluded: “The integration of myFitApp has significantly enhanced the overall member experience at Places Leisure.”

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Company Details
Innovatise
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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The Clock House Station Approach Marlow SL7 1NT
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Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
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