Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia.

The expansion into Riyadh marks an important milestone for Red Raion as it continues to grow its global presence and to be close to its clients in the Middle East region.

The new office will enable Red Raion to strengthen its relationships with existing clients and further expand its market reach, making the brand expertise better known – considering the growth of the leisure and entertainment sector – with a team monitoring operations more closely, continuing to work with the headquarters in Italy.

"We’re excited to announce the opening of our new office in Riyadh," said Antonio Cannata, co-founder and strategy director of Red Raion.

"This expansion underscores our commitment to providing unparalleled service and support to our clients in the Middle East. With our official presence in Riyadh, we look forward to better supporting the needs of our clients and partners in the region and to contributing to the growth of the location-based Immersive Entertainment market."

Riyadh is experiencing significant growth in the entertainment sector, with a rising demand for innovative media-based attractions.

Red Raion has already formed numerous significant partnerships in the region, including collaborations with SELA for The Sphere at the Riyadh Boulevard World and with Al Hokair for Hasbro PlayOCity, which recognised Red Raion's expertise and capabilities to design and produce CGI content for the media based attractions ready to enhance the guest experience of each venue in the region.

For more info about Red Raion and the new office in Riyadh, visit the company’s official website.