Elevate Arena
Elevate Arena
Elevate Arena
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

Study: Wellness elements more important for Gen X, Millennials

Wellness elements – from healthy food to fitness classes to spiritual healing – are ranked as more important for travellers under age 49 (Gen X and Millennials) than for Baby Boomers (age 50 and older), according to a new study from Spafinder Wellness 365.

The results were released today in Part II of Spafinder’s State of Wellness travel Report, based on a survey of travel agents in North America and Europe and designed to offer ongoing insight into wellness travel trends.

The most significant differences in generations are in outdoor adventure – such as hiking and surfing – as well as environmentally-friendly properties, voluntourism programmes and fitness or yoga classes and facilities, all of which matter more significantly to younger travellers.

The most desirable property types for Baby Boomers are luxury spa resorts, while for Millennials and Gen X, eco/adventure resorts and authentic yoga retreats rank much higher.

“As Millennials and Gen X become the core wellness tourism demographic, trends are emerging,” said Spafinder Wellness COO John Bevan. “Not only do younger travellers demand more wellness offerings in general, they seek more intensive, out-in-nature adventure and fitness. And a property’s ‘values,’ such as respect for the environment and whether it gives back to the local community, aren’t niche considerations – they’re more important than traditional sports like golf or tennis.”

Agents rated the importance of 16 different wellness components or programmes to their clients. Every component – from weight loss to healthy sleep programmes – ranked as ‘important’ for every age demographic, scoring at least 5.9 out of 10 points.

Agents also noted which age groups are more likely to book wellness travel; as Baby Boomers age, each year they’re increasingly being replaced by Gen X and younger. The top two age groups for wellness travel are 46-55 (which includes older Gen X clients and the very youngest Baby Boomers) and 36-45 – the heart of Gen X.

“The survey shines light on what’s ascending for the next generation in wellness travel, but also shows that Boomers still rank traditional spa resorts first,” said Bevan. “The landscape is expanding, more complex and less one-size-fits-all than ever.”

Sign up for FREE ezines, news alerts & magazines
Related news

Spafinder Wellness teams with 37-million-strong AARP

05 Feb 2016
Spafinder Wellness has teamed up with AARP (formerly the American Association of Retired Persons), a ...

Year of the temazcal: Spafinder Wellness unveils 2016 Spa & Wellness Trends Forecast

13 Jan 2016
Spafinder Wellness 365 announced its 2016 Spa & Wellness Top Ten Trends Forecast in a ...

Spafinder Wellness 365 partners with eMindful for “The 1% Challenge”

08 Jan 2016
Spafinder Wellness 365 has partnered with online course provider eMindful to launch “The 1% Challenge,” ...
Wellness elements – from healthy food to fitness classes to spiritual healing – are ranked as more important for travellers under age 49 (Gen X and Millennials) than for Baby Boomers (age 50 and older), according to a new study from Spafinder Wellness 365.
HAF,SAB,CPW,CAS,TOU,TVL,RES
THUMB9135_148784.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
Elevate Arena
Elevate Arena