Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe.

The company says the new hub will enable it to offer a seamless service to its European customers and ensure new accounts can get up and running without delays.

Sam Cooke, director at BC SoftWear, explains: “Since Brexit, we’ve been striving to make seamless service a standard our EU customers can always expect. With our new distribution hub opening in the Netherlands, no hotel or spa in Europe needs to worry about customs clearance or cost difference.

“Our long-term goal is to provide a customs-free journey for customers. Our ultimate aim is to always have a selection of stock on the shelf in the Netherlands to ensure quick delivery and a seamless service across the channel.”

After conducting extensive research, BC SoftWear identified the Netherlands as an emerging hub for UK companies to supply their products and services to the EU market following Brexit.

The pro-business climate, along with its strategic location and multilingual workforce, means it increasingly serves as a gateway to mainland Europe for UK businesses.

“We conducted a careful search of logistics partners to find companies with experience in dealing with UK brands, global reach in logistics and, most importantly, the same service-orientated culture as BC SoftWear,” continues Cooke.

“We’re confident the partner we’ve chosen to work alongside will provide an efficient service throughout Europe, distributing new orders plus replacement stock if the customer requires a quick top-up swiftly and smoothly.”

With sustainability in mind, BC SoftWear will ship its towels and bathrobes directly from its factory in Turkey to the Netherlands.

Footwear will be shipped directly from China – cutting out the extra travel time to the UK and back to the EU – to help to further reduce BC SoftWear’s carbon footprint.

The company recently provided its first order through the hub to the new One&Only Kéa Island in Greece.