British skincare and spa brand Elemis has expanded its Pro-Collagen Rose collection with a new serum designed to lock in moisture, plump skin and enhance radiance.

The fifth addition to the B-Corp brand’s Pro-Collagen Rose range, the Pro-Collagen Rose Micro Serum uses patented microfluidic technology to encapsulate organic English rose extract in a lightweight formula.

Elemis says the 7,000 rose micro-droplets housed in each bottle deliver the freshest and purest form of the ingredient to help plump, firm and smooth fine lines within two weeks of use.

This system also allows the water and oil to combine and work together to deliver a multifaceted formula that is said to strengthen the skin barrier, which in turn, improves the skin's ability to lock in and retain moisture.

Noella Gabriel, Elemis global president, explained: “Hydration is essential for plump, radiant, healthy skin. Our new serum has an innovative dual-phase formula that blends an instantly refreshing, watery base with micro-droplets of deeply nourishing rose oleo extract – meaning it boosts the skin's hydration as well as moisture levels, for skin that looks youthful, fresh and dewy.

“All of our rose extracts have been carefully sourced, working with sustainable farmers to ensure we’re supporting the natural world.”

Packaged in a recyclable glass bottle, the new formula also delivers 72 hours of hydration and contains a unique red algae, which is clinically proven to deliver three times more hydration than hyaluronic acid alone.