WhiteWater has undergone a rebrand that is set to demonstrate the company's dedication to creating spaces for families to make happy and long-lasting memories by combining imagination with precision engineering and careful manufacturing

The company has revealed a new tagline: 'Entertain the Possibilities', a reflection of WhiteWater's ethos, to make the impossible possible, the new tagline is designed to reflect the brand's creativity and vision.

“We wanted to remind people that it isn’t only our size and decades of experience that make us market leaders, it’s our people and their thinking,” said Paul Chutter, WhiteWater’s chief business development officer.

“We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today,” he added.

Geoff Chutter, CEO of WhiteWater, said: “We might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy, it’s not a bad gift to give the world!”