Mattel news

Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations ... More

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More

Mattel has announced plans to open a string of interactive family entertainment centres around the world that combine physical and digital play experiences around some ... More

US urban day spa brand Burke Williams has named Dana Buchman as its vice president of marketing and public relations. Buchman has spent the last ... More

Mattel has launched its first attraction on mainland Europe, opening a new Mattel Play! Area at the De Schatberg resort in Sevenum, Netherlands. Covering 2,000sq ... More

The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five ... More

Almost a year on from the launch of its multi-billion pound theme park and resort development in Dubai, operator DXB Entertainments has announced a significant ... More

The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure. Dubbed ... More

Mattel is planning to open a number of Thomas & Friends Towns in major cities across China as the toy manufacturer aims to enhance brand ... More

Toy manufacturer Mattel’s first FEC coming to Liverpool in late March, with an Easter opening date now set for the 13,000sq ft (1,200sq m) set ... More

View-Master – a popular children's toy since the 1960s – could be the next big step in affordable, commercial virtual reality following a tie-up between ... More

Hilton Buenos Aires has joined forces with toy manufacturer Mattel to create a Barbie room for children at the Argentinean hotel. On the fifth floor ... More