Perception news

The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of ... More

Brand specialist, Kantar, has ranked a key group of health and fitness operators by consumer awareness scores to find a winner in a prompted recall ... More

The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for ... More

Peloton has announced a major rebrand as part of a 'realignment' of its services. Announcing what it calls a 'next chapter', Peloton said the rebrand ... More

London’s Victoria and Albert Museum has launched the final phase of its huge new photography centre, making it the largest space in the UK housing ... More

Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness ... More

McKinsey has gathered data on 2,000 US consumers to reveal insights into shifting consumer behaviour towards wellness in the US. Overall, The Future of Wellness ... More

Luxury fitness chain Equinox has hit the headlines with a new year membership campaign that barred new members from joining on 1 January. “It’s not ... More

Compassionate activity tracker Gentler Streak has been crowned Apple Watch App of the Year. The app, from startup Gentler Stories, which was founded in 2021, ... More

An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia. Created ... More

London's Science Museum has opened a new gallery which seeks to change young people's perceptions of technical careers – and inspire "tomorrow’s technicians" in the ... More

Comprising eight experts from the inclusion sector, the board-level IDAG is to become a central part of the organisation’s Inclusion Strategy. IDAG will be chaired ... More

Generation Z (Gen Z) has been cited as the next big generation of consumers that the wellness industry needs to target, but how should spas ... More

A new report by Deloitte, outlining the social and economic value of the global health and fitness industry, has been released by The Global Health ... More

Exercise scientists at the Les Mills Research Lab have identified the trait of automaticity – turning exercise into a habit – as the key differentiator ... More

The true meaning of wellness will be explored in a Global Wellness Institute film series produced by BBC Storyworks, the commercial, creative arm of BBC ... More

Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More

A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes some groups and communities. The finding comes from a study ... More

From early morning goat walks to sunrise yoga and Tai Chi to sound bathing, this July, The Lost Gardens of Heligan in Cornwall, UK, has ... More

The "respectful renovation" of the Royal Museum of Fine Arts in Antwerp, Belgium is among the four winners of this year's European Award for Architectural ... More

Experiential art company Superblue has launched its first venue in Miami, US. The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood – ... More

Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with ... More

Industry figure and founder of Spa Balance Consulting Sonal Uberoi has penned a new book, named The Wellness Asset: How wellness can transform and future-proof ... More

A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 ... More

In breaking news, HCM understands the UK government has removed gyms and fitness facilities from the baseline measures for future tier 3 closures. This means ... More