new brand news

Minor Hotels has announced plans to open its first Anantara-branded property, Anantara Miami Resort and Residences, in 2030.  The development of this property marks a ... More

Salter Brothers Hospitality (SBH) has revealed a new spa brand, Èliva, which it plans to roll out across four luxury properties in Australia this year.  ... More

Minor Hotels will open its first hotel under new brand, The Wolseley Hotels, in New York in 2027, with a wellbeing centre. The brand is ... More

One of the UK's  fastest-growing wellness companies, Healf, is collaborating with household  names from the worlds of fashion, dance music and sport to front its ... More

PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that launched on Christmas Day across tv, radio, in cinemas and social media. ... More

Valamar Riviera, a Croatian tourism company and hotel operator, will open its Pical Resort with Croatia’s first ESPA spa in March 2026. Valamar, which operates ... More

Sonu and Eva Shivdasani, who are known for establishing ultra-luxury sustainable hospitality brands Soneva and Six Senses, are launching a new luxury hotel brand called ... More

The Gym Group is celebrating successful half-year results – and the ongoing benefits of its Next Chapter strategy – with like-for-like pre-tax profits up £4.4 ... More

Pueblo Bonito Resorts will launch a luxury property and spa under its new brand, Pueblo Bonito Vantage, in the Mexican city of San Miguel de ... More

Four-star hotel group HD Hotels will launch an integrated wellness concept at its HD Lobos Natura Fuerteventura hotel in Las Palmas, in the Canary Islands, ... More

Treningshelse Holding has consolidated all its health club operations under a new brand – Sporty – to create what is now the second biggest health club ... More

Lift Brands has announced the sale of its shares in 9Round Kickboxing Fitness to global parent company, Striking Brands. Lift had been holding a 40 ... More

Palace Merano, the Italian medi-spa has launched a new Sport Recovery Lab which focuses on physical recovery while also revealing a tie-up with French football ... More

PureGym is intending to rebrand all of its US gyms as PureGym, rather than continuing to use the Pure Fitness brand it developed for its ... More

Scott Best, owner of Fitness First UK, has created a new luxury health club concept called V, the first of which has launched at Berkeley ... More

Purpose Brands – the company formed via the merger of Orangetheory Fitness and Self Esteem Brands – has appointed Lauren Cody as brand president of ... More

US-based massage franchise Massage Heights has announced plans for a major brand refresh and a transition to the new name Heights Wellness Retreat. The rebrand ... More

Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties, the first of which will open in LA’s Century ... More

Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights to Anytime Fitness ... More

Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten ... More

Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of ... More

Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow UK. The business is aiming ... More

Jay Worthy has joined the advisory board of equipment supplier Stonger Wellness to help set the strategic direction of the business, while also providing the ... More

Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of its milestone 3,000th studio – a CycleBar in Loveland, Colorado ... More

Life Time is launching into the medical wellness market with a longevity and performance concept called Miora. A pilot is in soft launch at Life ... More