new brand news

Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights to Anytime Fitness ... More

Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten ... More

Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of ... More

Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow UK. The business is aiming ... More

Jay Worthy has joined the advisory board of equipment supplier Stonger Wellness to help set the strategic direction of the business, while also providing the ... More

Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of its milestone 3,000th studio – a CycleBar in Loveland, Colorado ... More

Life Time is launching into the medical wellness market with a longevity and performance concept called Miora. A pilot is in soft launch at Life ... More

Tom Dowd, recently appointed CEO of F45, said he remains optimistic the business can be turned around, in spite of retrospectively revealing losses of US$372.3 ... More

Pentathlon GB has launched a new sub-brand, Penta+, as part of a strategy to modernise itself as a multi-sport provider. The national governing body for ... More

Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal ... More

Beauty and wellness services booking platform Treatwell has launched a LGBTQIA+ friendly badge on its platform in a bid to make the beauty, spa and ... More

Pedro Simão, CEO of Balance Company, says the company has acquired a 100 per cent shareholding in international franchise brands VivaFit and Personal 20 from ... More

Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 ... More

US wellness lifestyle brand Canyon Ranch is set to strengthen its portfolio with two new urban clubs and a brand-new destination resort in Texas. The ... More

The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More

A £22m refurbishment of Altrincham Leisure Centre has been given the go ahead by Trafford Council. Sport England has supported its development under the council’s ... More

FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991. The first FlowRider opened in 1991 ... More

Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver fitness and wellbeing interventions to guests. The aim of the ... More

The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More

Hospitality group Banyan Tree Group has launched a new wellbeing brand named Banyan Tree Veya in response to the pandemic. Veya aims to address a ... More

Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. The new training studio concept will see 1Rebel instructors offer ... More

UK-based luxury skincare brand Elemis has partnered with premium London department store Harrods to launch a new retail boutique. Found in the White Hall on ... More

A 300m-long superyacht is set to launch in 2025, carrying a scientific "strike force" tasked with studying the earth's climate and coming up with plans ... More

Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta. The ... More

Spa management company, ISM Spa, is expanding its reach in the US, having recently opened two new properties and revealing plans to open an additional ... More