strategic partnership news

Community Leisure UK is helping the drive to Net Zero with the launch of a bespoke carbon literacy course. Offered in partnership with the Workers' ... More

The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is ... More

The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and ... More

Sri Lankan retreat brand Santani Wellness Resorts has joined forces with the Oman Tourism Development Company (Omran Group) to develop and operate two new locations ... More

Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new funding from PSG Equity to ... More

Sandie Johannessen has been appointed the new group director of spa and wellness at Minor Hotels – international hotel owner, operator and investor. A seasoned ... More

A new global industry organisation dedicated to touchless wellness therapies has been launched by industry consultant Erin Lee. Called the Touchless Wellness Association (TWA), the ... More

The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon. ... More

Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers. The strategic partnership will see ... More

Lifestyle brand, Equinox has signed a deal with eight high-end consumer brands to create a new loyalty programme of benefits for members. Called Equinox Circle, ... More

Jack Shakespeare, UK Active's director of research, policy and communications, is leaving the organisation to join UK-based data, services and software company 4Global as its ... More

Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia. Seven, a wholly owned subsidiary of ... More

Alchemy Wellness Resorts is a new hospitality and wellness management company spearheaded by Tammy Pahel and Patrick Fernandes. The two hospitality and wellness specialists have ... More

Faena Group is rumoured to be gearing up to open a property in New York, replacing Six Senses as hotel operator in the One High ... More

Merlin Entertainments has signed a deal with Sony Pictures to develop rides and experiences based on the popular Jumanji film franchise. The multi-territory exclusivity agreement ... More

Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. Intelivideo's on-demand and trainer-led programming ... More

Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More

Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe. The strategic partnership between FCS Real Estate Innovation, Falcon’s ... More

ISPA is partnering with the International Coaching Federation (ICF) to offer pro bono virtual coaching sessions for its members to support them during reopening. The ... More

Former sports minister Richard Caborn has called on the Sheffield Olympic Legacy Park to be used as a model for steering the country’s post-pandemic economic ... More

Leisure operator GLL has partnered with digital fitness expert Wexer to launch an ‘any time, anywhere’ virtual group exercise offering for its members across the ... More

Wellbeing developer Therme Group has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate the company's business growth, with immediate plans for ... More

Spa and wellness developer, Therme Group, has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate business growth. Therme Group creates water-based ... More

Efteling has announced a six-year partnership with Puy du Fou, with the French operator providing the Dutch theme park consultancy services on its popular Raveleijn ... More

Sport England is providing ukactive with funding that has allowed the non-profit organisation to expand its management team with four new appointments. According to ukactive, ... More