CMO news

Disturbing new research has found BMI completely fails as an accurate measure of obesity in children, calling into question the foundation for all past and ... More

Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with multisport enthusiasts. Designed to answer ... More

Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners. The move marks the company's first ... More

International medical and wellness professionals are congregating today in Austria at St. Martins Spa and Lodge for the second annual Medical Wellness Congress (MWC). Co-organised ... More

Functional fitness company P.volve has opened its first franchise studio in San Diego, which adds to the network of its existing owned clubs in New ... More

Austrian wellness operator Lanserhof has collaborated with science-led beauty brand Augustinus Bader to open its flagship clinic The Skin Lab by Augustinus Bader. The new ... More

The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market has been launched by four ... More

The team behind the Medical Wellness Congress (MWC) is adding to its online series of interviews with its speakers, sponsors and ambassadors with a brand ... More

Cross-platform fit tech business Fiit, has hit a £1 million crowdfunding target in seven days. Over 1,000 investors have already supported the company’s ambitions on ... More

Ground-breaking research has shown that cancer patients who followed a course of exercise ahead of surgery saw their tumours shrink markedly when compared to patients ... More

Ten UK fitness industry leaders have written an open letter to the Prime Minister, Boris Johnson, calling for urgent action to help businesses survive the ... More

Today’s consumers have high expectations for brands to tackle sustainability head-on. In early 2021, a new US beauty and wellness brand named Ace of Air ... More

Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO. Boresow will succeed company co-founder ... More

Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's Sweat 2021 conference, joining boutique and independent operators to discuss ... More

Andreas Blum has been appointed by cryotherapy specialist, Art of Cryo, as its director of sales, hotel and spa in APAC. His new role will ... More

Gymbox has entered the hospitality space with the signing of a deal to deliver in-room exercise sessions to guests staying at citizenM hotels around the ... More

Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & ... More

The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech Innovation Pavilion, will be unveiled ... More

Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in-room gym and personal trainer, for guests to use ... More

A personalised sexual wellness app has been launched with the aim of improving people’s sex lives. Called Lover, the San Francisco-based start-up is aiming to ... More

People from Black, Asian and minority ethnic (BAME) backgrounds are still far less likely to be physically active – despite efforts to tackle the deep-rooted ... More

The number of UK adults classed as physically active has increased by 1 million in the past four years. Latest figures from Sport England's Active ... More

The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across the industry – and the public sector – to help ... More

Getting employees more physically active could save UK businesses up to £6.6bn through improved employee productivity each year. The figure comes from The Economics of ... More

The UK fitness industry should make a concerted effort to highlight the importance of strength training, following the publication of the Chief Medical Officer's (CMO) ... More