Official Sponsor news

US country club operator, Life Time, has teamed up with weighted vest suppliers, Aion, to offer weighted workouts. Aion is now Life Time’s official weighted ... More

Global brewing giant Budweiser has delivered an innovative legacy project in one of the host cities of last year's FIFA Football World Cup. The US ... More

Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid ... More

The spectators’ emotional response to every ace, missed backhand and disputed line call will be measured at this year's Wimbledon tennis championship, thanks to wearable ... More

Wimbledon Champion Pat Cash has said a number of women tennis players at the Wimbledon Championships have been told to play without their sports bras ... More

Supplier Pulse has stolen a march on competitors by providing £2m worth of fitness equipment to the Army, Navy and Royal Air Force in its ... More

Kenco has joined forces with Macmillan Cancer Support as the official coffee partner of Macmillan's World’s Biggest Coffee Morning 2012. Around two million people will ... More

Blackburn-based sports nutrition company, Science in Sport (SiS) has announced its official sponsorship of world and Olympic champion track cyclist, Sir Chris Hoy. His historic ... More

The Israel Government Tourist Office has released figures showing that the number of visitors to Israel from the UK has increased by 5 per cent ... More

UK casino and poker operator 32Red has acquired telephone and internet betting company Bet Direct from Sportech for £11m. The deal includes a cash consideration ... More

The London Olympic Games and Paralympic Games Bill has been granted Royal Assent, the final stage an Act of Parliament must go through to become ... More