fitness content news

TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The social media giant has also ... More

The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon. ... More

Nike is ramping up its plans to grow market share in the health and fitness and wellness market with the launch of a new initiative ... More

Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness screen. Acquired by Lululemon for ... More

Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes and workout channel, XPlus. The ... More

Active Nation has released a new app, Active Nation Anywhere, which offers over a thousand on-demand workouts to users. The system was built using Wexer’s ... More

Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS ... More

Core Health & Fitness has acquired Digital fitness content provider, Wexer Holding, for an undisclosed sum. According to Wexer, the deal will provide it with ... More

Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. Intelivideo's on-demand and trainer-led programming ... More

myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. The tech firm, which markets ... More

Nearly half (49 per cent) of health club members in the US who've cancelled their membership since the pandemic began are eager to rejoin their ... More

Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web Player. Called Mind123, it will focus on wellness rather than ... More

Spa consultancy and management firm WTS International has received an ISPA Innovation Award for its LifeStart on Demand platform, following its acquisition of corporate fitness ... More

A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 ... More

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer. Citing sources "familiar with the plans", financial news service ... More

Fitness sessions with Joe Wicks, that defined lockdown mornings for many families, have finally come to an end. After 18 weeks, Wicks has hosted his ... More

Nearly two-thirds of gym and health club members in the US (65 per cent) are planning on returning to their club once lockdown measures allow, ... More

Gym management software provider Glofox has launched a new digital platform, enabling gyms and health clubs to deliver live streaming and premium on-demand content. The ... More

Four Seasons Resorts Hawaii are working with master craftspeople to create a series of at-home experiences designed to transport guests to the islands. The five ... More

Providing digital fitness content is emerging as a critical value driver for health club operators during the coronavirus (COVID-19) shutdown, according to a wide-ranging study ... More

Interactive fitness streaming platform iFit has raised a US$200m warchest in order to accelerate its growth plans in the connected fitness sector. The growth equity ... More

A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in on the increasingly crowded on-demand, at-home fitness market by launching ... More

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness. MYXfitness' package ... More

The on-demand fitness sector has a new player, following the launch of 1FitLife. The brainchild of industry veteran and entrepreneur David Langridge – a former ... More

US-based Fortë, which provides live and on-demand access to premiere boutique fitness classes for consumers at home, has signed a partnership deal with virtual fitness ... More