gamification news

Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership came about as a result ... More

Christian Tötzke, founder of Hyrox, plans to make the fitness races the equivalent of the London Marathon - the big event of the year which ... More

A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness ... More

Virtuagym has added to its range of training solutions with the launch of Virtuagym AI Coach. Powered by artificial intelligence, AI Coach can create tailored ... More

Peloton has announced a major rebrand as part of a 'realignment' of its services. Announcing what it calls a 'next chapter', Peloton said the rebrand ... More

Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai in Q4 of 2023. Named ... More

Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joins eight other winners ... More

Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a platform for fitness enthusiasts to ... More

The Churchill Fellowship – the operating name of the Winston Churchill Memorial Trust – is searching for innovative exercise-inspired projects that could transform people’s mental ... More

UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face. The ... More

Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval. By combining research ... More

Peloton has released a new workout option that moves away from its previous instructor-led content and instead relies on gamification to engage users. The new ... More

Les Mills has created a VR version of its Bodycombat workout and made it available in the Metaverse. The global group fitness specialist has teamed ... More

Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its workouts available in The Sandbox. ... More

Armah Sports has launched a new health club concept for the Middle Eastern market, which it plans to roll out across the region – and ... More

Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021). Visitors drive around ... More

Fitness technology business, Myzone is reporting strong takeup for its new Global MEP Challenge. Live throughout April 2020, the Global MEP Challenge has been designed ... More

Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. Coutts took up the role on 1 December, replacing the ... More

Entertainment venues need to undergo technological and design upgrades to prepare them for the experience-seeking consumer of 2040, according to research by Euromonitor International. Commerce ... More

Gyms and boutique studios will need to marry elements such as gamification and virtual reality into their offering in the future to keep Generation Z ... More

Spartan, the obstacle course and endurance brand, has launched into the corporate wellness market with the development of the Spartafit Challenge App. The app, which was ... More

Evermore founder Ken Bretschneider believes the immersive theme park experience, which opened in Utah, US, this year, has added new dimensions to a traditional theme ... More

Fitness equipment specialist Escape Fitness has teamed up with Myzone to add a tracking element to its Move It classes. Move It is a functional ... More

American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech firm Motosumo, with the aim of "revolutionising" Core's indoor cycling ... More

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to ... More