Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.

Tailored for mature skin, the skincare-SPF hybrid has been formulated to avoid leaving a white cast and won't settle into wrinkles, to help ensure a smooth, youthful appearance.

Custodio d’Avo, Swissline global brand director, said: “For many, using sunscreen daily is a 'no-go' due to concerns about wearing it under makeup, leaving a cast, or caking.

“Never-Creased Sunscreen SPF 50 addresses all these issues and an often overlooked one – accentuating fine lines and wrinkles by settling into skin creases. Specifically formulated for mature skin, it provides broad-spectrum coverage without drying out the skin.”